Strategy Insights & Planning Associate
• Managed and executed multiple qualitative (primary) market research and data analytics projects across the US and ex-US markets for large and emerging pharmaceutical clients, specializing in Oncology with experience in GI, Immunology, and Cell and Gene TherapyMarket Research• MR Project Experience: Opportunity Assessment, Segmentation, Competitive Analysis, Target Product Profile (TPP) Testing, Message Testing, Story Flow Testing, Product Positioning• Designed and facilitated workshops to align cross-functional teams on market research objectives as well as clinical data and messages to be tested, implemented interactive activities to boost participant engagement• Developed and refined market research materials (e.g., screener, discussion guide, stimuli) to align with research objectives, capture HCP insights, and ensure compliance with guidelines and regulations• Owned analysis of HCP and healthcare stakeholder interviews, synthesized qualitative and quantitative data to generate actionable insights and recommendations that informed client decision-making• Led adoption of AI-powered tools for market research analysis and insight generation• Developed executive-level presentations to communicate market research findings, enabled cross-functional stakeholders to make informed decisions on product strategy and market positioningProject Management:• Acted as liaison between project and client teams, facilitated data gathering and ensured alignment cross-functionally within complex client organizations• Coordinated efforts between U.S. and global project teams, managed timelines, addressed resource challenges, and delegated tasks based on team strengths to ensure timely, high-quality deliverables and effective collaboration• Led vendor management on global recruitment vendors and moderators, evaluated quotes, strategically utilized multiple vendors to meet budget constraints, and ensured quality of services provided
