Marketing Specialist
Current• Supervised all brokers communications and quote requests via CRM, as well as managed each broker’s client lists• Continuously updated the company mailing lists with new clients, potential clients and client behavior, to ensure proper content delivery• Analyzed industry changes to conduct weekly lead mining, providing pre-qualified leads to brokers, in addition to ensuring phone callswere made appropriately• Trained new brokers with scripts and sales process flows, along with monitoring phone conversations to improve conversions• Updated the company website(s) in addition to backend SEO, bringing new customers to the site at an 87.55% growth rate in 6-month campaign• Created digital advertising materials, specification sheets, quote templates, and misc materials, in accordance to company policies• Designed and optimized daily written, graphic, and video content to distribute across multiple platforms, ensuring correct copyright policies on graphics