At Etched Consulting, we are dedicated to helping businesses leave their mark on the world by providing deep customer insights and strategic growth solutions. Our mission is to give customers a voice at the business table, valuing human experiences and focusing on genuine connections.What We Do:Customer Research: We conduct thorough and tailored research to uncover who your ideal clients are and what they need. Our methodologies ensure that you receive actionable insights that can… Show more At Etched Consulting, we are dedicated to helping businesses leave their mark on the world by providing deep customer insights and strategic growth solutions. Our mission is to give customers a voice at the business table, valuing human experiences and focusing on genuine connections.What We Do:Customer Research: We conduct thorough and tailored research to uncover who your ideal clients are and what they need. Our methodologies ensure that you receive actionable insights that can be directly applied to align your products and services with customer demands.Business Strategy Development: We offer customized business strategy consultations that solve your specific business needs. By identifying solutions that customers love, we help you craft strategies that not only meet but exceed your business goals.Focus Groups and Interviews: Our expertise in running focus groups and 1:1 interviews allows us to gather qualitative data that provides a deeper understanding of customer behavior, preferences, and pain points. This data is critical in shaping products and services that resonate with your target audience.Competitive Analysis: By analyzing your competitors and the market landscape, we help you understand where your business stands and how you can leverage your strengths to gain a competitive edge.The Founders Group: We offer an exclusive online Founders’ Group that meets weekly, providing a collaborative environment for entrepreneurs and founders. This group is designed to share insights, strategies, and support as members work to identify their ideal clients, develop effective business strategies, and leave their mark on the world.Contact Me:If you’re ready to understand your customers better and drive your business forward, let’s connect. Together, we can overcome obstacles and achieve the growth you envision. Show less

- Inspired and empowered teams to implement go-to market and product launch activities that are 10X historic release numbers.- Developed an in-house training program to train employees on new products before they hit the market.- Implement customer feedback and data collection processes to direct business strategy.- Facilitate collaboration between cross-functional product teams on both hardware and software projects. (10 major products and several accessories released in the last 2… Show more - Inspired and empowered teams to implement go-to market and product launch activities that are 10X historic release numbers.- Developed an in-house training program to train employees on new products before they hit the market.- Implement customer feedback and data collection processes to direct business strategy.- Facilitate collaboration between cross-functional product teams on both hardware and software projects. (10 major products and several accessories released in the last 2 years)- Coordinate handoffs between Engineering, Sales, Marketing, Education, and Operations teams to keep product launches on schedule.- Articulate product vision and company goals across the company to create alignment on major initiatives. - Facilitate negotiations between company executives and directors of various teams to identify common goals and create meaningful action items leading to successful business outcomes. - Ask the hard questions surrounding critical thinking and complex decision making that create new paradigms for strategy at the executive level. - Oversee the entire product lifecycle for over 450 products. Show less

- Built an OEM program to train, track, and incentivize international OEM partners and increase revenue.- Implemented technology and developed email campaigns for a company based on customer segmentation and driven by automation. - Coordinated website updates with stakeholders in 3 different countries.- Demonstrated and sold forensic software to government and law enforcement agencies internationally.- Coordinated, participated in, and followed up on sales events.

- Conducted in-home sales calls and met sales goal of $500,000 my first year. - Created project visions for customers, contractors, and architects, resulting in increased closing ratios and higher sales revenue for team members.- Acted as the facilities manager for the showroom, including tracking stock, ordering supplies, coordinating in-store events, and overseeing repairs and maintenance.

- Organized and coordinated corporate and community fundraising events in 2 states resulting in nearly $1 million revenue.- Orchestrated fundraising events from coast to coast as part of a Walk Across America initiative.- Created and updated 2 websites for the charity and their fundraisers.- Managed digital, social, and print marketing and outreach efforts for the charity.- Directed a revolving group of volunteers as part of ongoing efforts and specific fundraising events.