With over 10 years of experience in the telco industry, I am currently the head of Unifi Mobile Marketing at Telekom Malaysia, where I lead the strategy and execution of marketing campaigns for the mobile segment. I have a proven track record of delivering data-driven and creative solutions that drive customer acquisition, retention, and loyalty. Previously, I was the segment and integrated marketing lead for Home and Convergence at CelcomDigi, where I managed the segment and value proposition for the converged offerings. Before that, I was the regional telco subject matter expert and senior manager at ADA, where I helped telcos and electronics businesses in SEA achieve data and digital marketing maturity with business insights and digital marketing solutions and was awarded with the Rockstar Award in 2021. I am passionate about leveraging data and creativity to deliver impactful marketing outcomes that align with the business objectives and customer needs. I am also committed to fostering a culture of collaboration, innovation, and diversity within my team and across the organization.