Jaclyn Kerschner Email & Phone Number

United States

New York, New York, US

• Scaled the product design department from 3 to 15, creating three sub-departments: design, research, and content
• Led a comprehensive initiative to improve usability by prioritizing accessibility, responsiveness, design systems, and UI, resulting in a 25% decrease in NPS comments related to usability issues
• Drove a 500% increase in customer growth by leading successful product innovations, focusing on optimizations, integrations, and advancements in AI and automation
• Designed and directed the strategy of Seedling, our design system, which decreased design and dev implementation by 80%
• Defined cross-team processes to elevate design standards; emphasized craft, quality control, collaboration, and career development

New York, New York, US

• Managed a team of 3 product designers
• Cultivated a collaborative culture, fostering creative problem-solving and innovation
• Researched and formulated the new strategy for overhauling the permission framework into RBAC

New York, New York, US

• Redesigned our scheduling platform to reduce manual recruiting tasks by 45%
• Designed the MVP for automated pipeline tasks to save recruiters time per candidate by 38%

New York, New York, US

• Collaborate within a cross functional triad to define quarterly and yearly roadmap
• Designed recruiting processes for job creation, sourcing candidates and bulk actions
• Lead the planning and development of seedling, our first design system

Boston, Massachusetts, US

• Design lead for both hardware and software digital experiences which includes voice, AR, mobile & web.
• Planned and performed user testing sessions, wrote product specs, and mentored junior designers.
• Create internal tools for sales, deployment, marketing and ops to alleviate process and visibility points in the business.
• Concept iOS and Android mobile app from end to end including research, scope, and design implementation.
• Design 1ft, 3ft and 10ft interactions for Station (a hardware product).

New York, NY, US

• Designer for the handy's professional app. Concept projects across the entire product lifecycle and multiple product launches.
• Redesigned the entire on the job flow to better encompass all the steps required to complete a job. The flow resulted in a higher utilization of the feature.
• Created an experience for professionals to understand their ratings and performance.
• Designed a payments tab in the app for pros to track their pay and understand the full breakdown in an easy comprehensive way.
• Work with product managers, engineering, & business leads to solve problems and come up with solutions that are practical but delightful.
• Design low fi sketches, prototypes, interactions, animations and ship pixel perfect designs.

• Lead strategy for new product features including an e-commerce experience and a native ad network.
• Created user flows, wire frames, and high fidelity mocks for both web and mobile (iOS and android).
• Redesigned entire website to optimize time on site, conversion rate and increase search and discovery.
• Lead design direction for design assets on web & mobile including marketing, sales campaigns & print design.
• Created style guides to align the product with the brand.
• Managed all junior staff and freelancers.

• Design concept and development of seasonal assets and style guides in alignment with the brand.
• Collaborated inter-departmentally with the copy, marketing, merchandising and development teams.
• Work with front-end developers to reskin entire west elm website to align with a rebrand.
• Led UI design for the mobile scanning app for new registry program.
• Gave art direction on assets including home pages, emails, and targeted display ads.
• Designed and launched first responsive marketing emails.

New York, NY, US

• Founding designer for new e‑commerce initiatives.
• Participated in strategic planning for new business development.
• Responsible for all content layout, production, and visual review.