• Worked closely with ad sales and communications executives to create and manage an effective digital experience for February 2012 upfront event at Mercedes-Benz Fashion Week. • Identified and pursued potential partnership opportunities with reputable organizations such as Condé Nast and Equinox, assembling promotional/integration proposals and spearheading negotiations and discussions.• Organized and evaluated all assets for major series acquisitions, such as Gossip Girl and Made in Chelsea, providing senior management with strategic recommendations to leverage materials.• In conjunction with Out@NBCU, spearheaded Network’s promotional efforts in both Los Angeles and New York 2013 Gay Pride Parades. The bi-coastal initiative yielded increased awareness, exposing over three million consumers to the brand.• Planned and executed corporate, pro-social and team building events from start to finish, working closely with internal finance and legal teams, along with external vendors, talent management, and press.• Worked closely with ad sales and communications executives to create and manage an effective and interactive digital experience for the Network’s February 2012 upfront event at Mercedes-Benz Fashion Week. • Created a comprehensive timeline to manage the extensive pre and post linear marketing and communications efforts surrounding the launch of Network priority series. • Created a weekly ‘Trend Report’ highlighting various trends within the fashion, beauty, and lifestyle categories to keep employees connected with the Network's target audience. • Developed, maintained, and circulated a monthly tracking document outlining the Network dotcom’s multi-platform performance against long-range digital estimates.• Supported the Senior Vice President of Marketing and Vice President of Digital/New Media. Responsibilities included but not limited to schedule management, financial and budgetary needs, travel arrangements, legal research, and deck compilation.

• Served as brand consultant to Founder/Creative Director during the company’s pre-launch phase. Provided brand-building direction, feedback relating to denim fit/hardware/fabric, and strategic analysis of competitive landscape

• Collaborated with marquis wholesale partners to identify email trends and marketing initiatives specific to each retailer, presenting findings and strategic opportunity recommendations to senior management• Tracked and analyzed partner sales relative to each brand, isolating top selling items to enhance overall profitability of each partnership• Fortified brand integrity by regularly evaluating partner sites to ensure proper branding, functionality, and key product placement

• Worked with various public relations agencies to coordinate event participation, image licensing, and fashion credits• Wrote and edited various articles that became published in the magazine • Searched runway collections for appropriate images to be featured in the publication

• Completed managerial training program, which included extensive guidance in customer service, leadership, and conflict resolution• Participated in buyer meetings concerning inventory, costs, selection, and productivity• Undertook managerial duties, specifically in tracking department and employee performance• Frequently performed sales floor merchandising adjustments to accommodate style changes to better capture the targeted customer base