-Evaluates marketing tactics and business goals to create marketing strategy for companies to increase their digital marketing presence and achieve long-term sales growth-Develops and executes marketing campaigns, optimize against campaign goals, and provide post analysis results-Present new ideas for social media, online advertising and overall web presence to meet revenue goals and capture more customers-Strategically implement digital capabilities to extend reach and target new customersI have helped established and start-up companies with a marketing strategy and tactical plans, create and manage social media accounts, update or create websites, create and optimize search campaigns, design marketing materials, new product launches, and ultimately grow their business through various marketing initiativesDigital Marketing, Digital Advertising, Marketing Strategy, Analytics, Private Branding, New Product Launch, Social Media Marketing, SEO, Integrated Marketing, Media Planning and Buying, Photography, Art Direction, Vendor Management, Brand Management, Retail Marketing, Marketing Communications, Strategic Planning, Marketing Campaign Development, Optimization, Execution and Design.

Account: A&E NetworkMedia Negotiating & Buying-Lead RFP creation, review of partners/site responses, and drive partner negotiations-Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (Paid Search, Social, & Programmatic)-Work with Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions-Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environmentsDigital Media Strategy-Collaborate with the team for strategy and plan development-Employ Horizon Next’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting-Participate in team brainstorms to kick off plan and consideration set development-Monitor trends, tools, opportunities and applications, and appropriately apply that knowledge in conjunction with performance teams-Create and present media specific documents such as media plans, objectives and strategies decksCampaign Management & Execution-Oversee trafficking and site tagging, ensure sites are enabled, and functioning properly-Issue specs documents and ensure all materials are received from creative agency-Oversee creation of campaign post launch information-Work on post campaign reconciliation and billingReporting & Analysis-Monitor and report on campaign performance, providing an active voice communicating optimization opportunities and challenges-Parse through large datasets to provide critical thinking and analysis, draw conclusions and discover actionable implications-Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across accounts-Responsible for providing data for dashboards/Excel trackers, ensuring accuracy and validity of data

Account: Starbucks• Support the development of measurement strategies, learning agendas and roadmaps with input from senior team members and internal stakeholders.• Produces easy-to-understand, error-free, and timely deliverables that provide actionable insights that address client business objectives• Build and maintain reports and dashboards, both within excel and a proprietary data visualization tool, through which clients can see the performance of the media and make necessary decisions to optimize and improve media efficiency.• Work hand-in-hand with internal media investment and strategy teams to showcase trends, which lead to forward-thinking insights across digital channels.• Research industry trends as a point of contact for internal/external clients about evolving marketing opportunities in the ever-changing digital marketing space.• Contribute to client status and reporting calls, including presentation of reporting. This position is communicating daily with clients.• QA data from various platforms via matching and lookup formulas in excel.• Communicate clearly with vendors to identify the root of data discrepancies.• Complete other duties as assigned.

Account: Pernod Ricard-Provided and presented actionable insights for in-campaign optimizations and post campaign learning -Managed digital, search and social analytics reporting for major spirits/alcohol brands.  -Deliverables included campaign reporting in Datorama dashboard as well as building and presenting wrap reports to client that included media performance reporting and website conversions -Work with data across social, programmatic, search, and display sources-Presenting to clients and working with internal teams (media + media tech, etc) -Running and managing brand studies across digital media-Google Analytics and website analytics-Create dashboards and visualizations in datorama

• Responsible for project leadership in design, development and implementation of Meijer marketing campaigns and business solutions for Digital Shopping, including all program phases; financial modeling, brand positioning, piloting and growth plan• Actively participates in the strategic positioning of digital shopping and other digital programs, ensuring they meet key business requirements and are consistent with overall Meijer strategic direction• Communicates with a wide variety of people at every level of the company to facilitate marketing plan creation, consistent brand messaging, and program execution• Champions new ideas and concepts to create a simple, personalized and truly engaging digital shopping experience for customers• Builds strong relationships in omni-channel environment, while coordinating internal and external communications on current initiatives, milestones and roadmaps• Actively collaborates with technical IT teams to provide technical/system requirements, data structures and platform testing which support objectives and capabilities• Reports the results by activity type, store, market and level of effectiveness, as appropriate• Mentors and coaches team members relative to current activities and objectives, as well as stand-in for Manager in their absence

•Supports Grocery Merchants based on business need or seasonal plan to develop and execute all marketing activity•Responsible for day-to-day strategic planning, development, and execution of the overall vendor partnerships plan and direction, along with communicating the vendor programs to the respective business areas•Strategically implements up to 40% of the vendor partnership programs to generate income to meet annual revenue goal•Assures vendor partnership programs maintain the corporate strategy for the brand image and identity that are established•Leads cross-functional teams through project management process to create complete marketing programs that include various tactics to reach the customer at multiple touch points throughout shopping path

•Provides key inputs in the development and ensures timely execution of the annual promotional brand marketing plan•Assisted in the development and launch of an Authority Meat Brand•Manage promotional activity for 17 brands across multiple mediums•Art direction for product photography •Collects, analyzes, and monitors all brand sales

•Build and Execute reporting of promotional activities, along with analyzing post performance •Assists in developing communication plan, direct mail, point of sale, and training materials in support of over 500 sales reps•Participate in high-level strategic planning with senior leadership and implement reporting to support organizational initiatives

Accounts: E*TRADE, Nestle Purina, NBC Universal, Daisy, Birds Eye Foods LLC•Negotiate large annual upfront buys for clients (totaling 30MM for 2009) across key portals and vertical partner sites (e.g.Google, Yahoo!, MSN, AOL, Forbes, Morningstar, TheStreet, YouTube, Facebook)•Participate in strategy and activation for CPG client to engage target, increase brand awareness and boost sales•Gain experience with a Direct Response client, engaging in negotiations and optimizations to obtain the most efficient pricing to garner a very healthy ROI•Contribute in new business pitches, researching competitive trends and taking part in team brainstormsPurina• Coordinated the creation and implementation of Purina's first 100% fully integrated custom game which resulted as Yahoo's number one branded game to date• Orchestrated and launched Purina’s first Corporate brand mobile application campaign• Strategize and execute online search campaigns to increase brand awareness and broaden consumer reach• Participated in “The Pool” to test out new online video ad formatsE*TRADE• Plan and execute E*TRADE MobilePro mobile campaign• Agency’s first mobile campaign - Present a mobile overview to educate agency, work to develop a pricing standard across theagency