Award-winning marketer and brand strategist with leadership experience in local, regional and global brand management.
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Team Lead, Brand ExperienceSingtel 2011 - 2015Singapore• Comprehensive Brand development & management for the Singtel master brand, brand architecture construction and governance, brand strategy, advertising and marketing communications strategy, media planning, and activation marketing• Social & Digital marketing and management• Agency management & contract negotiations• Media Owner contract negotiations -
Brand DirectorTbwa\ Group Singapore 2010 - 2011Singapore• Managed the Group’s marketing and communications for all 7 divisions, including credentials presentations, strategic planning, branding, public relations, social media engagement strategy, web strategy & implementation, and corporate social responsibility efforts• New business development• Talent development and Internship Program manager -
Senior Account ManagerTbwa\ Group Singapore 2007 - 2010Singapore• Oversaw overall communication strategy, creative development (through-the-line), digital creative development, PR seeding activities and event planning• Brand Guardianship, Account & Network Management for key brands: - Martell Cognac (Global & Asia-Pacific) - AXN (Asia-Pacific), SET (Sony Entertainment Television channel, Asia Pacific) - Pernod Ricard Singapore - Beiersdorf Singapore (all Nivea & Eucerin brands) - Keppel Land Singapore -
Regional Brand ManagerSaatchi & Saatchi Singapore 2005 - 2007Singapore -
Senior Account ExecutivePublicis Singapore 2003 - 2005Singapore -
EntrepreneurDyzy Pte. Ltd. 2001 - 2003Singapore
Jaclyn Lee Skills
Jaclyn Lee Education Details
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Summa Cum Laude
Frequently Asked Questions about Jaclyn Lee
What is Jaclyn Lee's role at the current company?
Jaclyn Lee's current role is Brand Strategist & Marketing Professional.
What schools did Jaclyn Lee attend?
Jaclyn Lee attended Hawaii Pacific University, Anglo-Chinese Junior College.
What skills is Jaclyn Lee known for?
Jaclyn Lee has skills like Direct Marketing, Planning, Brand Development, Digital Strategy, Digital Media, Partnership Marketing, Digital Marketing, Advertising, Integrated Marketing, Online Advertising, Marketing, Creative Strategy.
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Jaclyn Lee
International Trade & Investment | Economic Development | Business Strategy | Social InnovationSingapore1gov.sk.ca -
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Jaclyn Lee
Singapore
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