Jackie Mccarthy Email & Phone Number

Fairfield, NJ, US

- Develop and execute go-to-market strategies, including product positioning and sales strategy.- Drive ongoing demand generation campaigns through content, email drip campaigns, webinars, events and ads to generate marketing qualified leads (MQLs).- Utilize Salesforce to analyze leads, track customer interactions, and pull reports for performance.

- Responsible for leading a new website migration project by managing timelines, scope, budget and multiple teams including developers, U/X, marketing, product & external vendors- Manage social and digital content production for all marketing initiatives including execution of social media content, video production, website content, written client case.

Remote

- Manage 15+ SEO, SEM & CRO efforts to increase website traffic & leads- Responsible for building SEO & PPC product roadmaps and leading from ideation to full execution (content creation, technical site health, competitive analyses, budgets, bidding, etc.)- Built internal processes and deliverable enhancements to improve client satisfaction and.

Remote

- Drive cross channel, data-driven strategies with a specialty in search engine optimization (SEO), analytics, data visualization, social strategy (organic and paid), & content marketing.- Create analyses using business intelligence tools (PowerBI) to understand ways to optimize PPC & SEO by using Adwords data, Keyword Rankings, Google Analytics, & GMB to.

Remote

- Work with various clients and industries to execute annual SEO & Digital Marketing Strategies designed to solve a problem- Drive organic traffic and increase ROI by conducting various analysis including content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis- Partner with various channels including PPC.

Greater Philadelphia Area

- Oversee the overall digital marketing strategy for Philadelphia Union with platform-specific execution content plans for social, web, video and email - Created a structured on-boarding process to ensure the training of new hires was effective and in depth- Manage project scopes and SOWs and ensure the team is in budget and on time for all major projects.

Greater Philadelphia Area

Coordinate and monitor all digital communication (social media platforms, e-mails, mobile system, content management system) Create and execute all social media strategies, campaigns and promotions through Facebook, Twitter, Instagram, Snapchat, Pinterest, Google +, LinkedIn and Tumblr Measure the performance and effectiveness of all digital campaigns.

Developed and maintained comprehensive, cohesive social media campaigns using Facebook, Twitter, Instagram and YouTubeServed as lead on all web content creation, including web pages, social media content, and press releasesGenerated content and implement campaigns for social channels to increase engagement and brand awarenessAssist in game day.

Updated philadelphiaunion.com website content management systemWrote articles for philadelphiaunion.com and Chester SpiritLive tweet during weekly press conferences and home gamesAssisted in game day set upHelped pull analytic reports and make updates to previously pulled reports

Long Island Rough RidersProduced press releases and newsletter articles Performed game day set up/breakdown responsibilities Assisted in web site developmentAchieved a strong and visible social media presence on Twitter, Facebook and YouTube

Managed time appropriately to make sure events were covered Registered teams and sold merchandise totaling $1,500