Jackie Mccarthy Email & Phone Number

Fairfield, Nj, Us

- Develop and execute go-to-market strategies, including product positioning and sales strategy.- Drive ongoing demand generation campaigns through content, email drip campaigns, webinars, events and ads to generate marketing qualified leads (MQLs).- Utilize Salesforce to analyze leads, track customer interactions, and pull reports for performance evaluation.- Manage Google Analytics and data management for insights and optimization.- Lead a team of three members across inside sales, product marketing & events.- Update and manage the company website to align with marketing goals.

- Responsible for leading a new website migration project by managing timelines, scope, budget and multiple teams including developers, U/X, marketing, product & external vendors- Manage social and digital content production for all marketing initiatives including execution of social media content, video production, website content, written client case studies, - Collaborated with product and sales to align marketing messaging within multiple projects- Developed a product & marketing database in Sharepoint, increasing cross-departmental organization and productivity- Built a social calendar within Airtable to increase efficiency, collaboration & organization- Responsible for driving completion of deliverables - from ideating through development/ implementation, quality assurance, and launch

Remote

- Manage 15+ SEO, SEM & CRO efforts to increase website traffic & leads- Responsible for building SEO & PPC product roadmaps and leading from ideation to full execution (content creation, technical site health, competitive analyses, budgets, bidding, etc.)- Built internal processes and deliverable enhancements to improve client satisfaction and efficiencies within our current structure- Responsible for budgeting, forecasting and resource management across accounts- Lead daily status meetings to provide project transparency and ensure that deadlines are being met on time

Remote

- Drive cross channel, data-driven strategies with a specialty in search engine optimization (SEO), analytics, data visualization, social strategy (organic and paid), & content marketing.- Create analyses using business intelligence tools (PowerBI) to understand ways to optimize PPC & SEO by using Adwords data, Keyword Rankings, Google Analytics, & GMB to drive revenue opportunities for clients- Develop KPIs & build goal projections resulting in achieving revenue & business goals for clients. - Manage all day-to-day interactions and relationships with B2B & B2C clients. This includes handling all external communication, renewing clients, organizing and executing on weekly video calls- Serve as project manager on all accounts including managing cross-divisional communication, scopes, budgets, and SOWs. - Manage SEO team members to build their level of tactical SEO knowledge and support them in their professional goals

Remote

- Work with various clients and industries to execute annual SEO & Digital Marketing Strategies designed to solve a problem- Drive organic traffic and increase ROI by conducting various analysis including content gap analyses, competitive & audience analysis, keyword research, and SERP landscape analysis- Partner with various channels including PPC, Analytics, Content & Design to produce a holistic digital marketing strategy- Use Business Intelligence tools such as PowerBI to make data-driven decisions

Greater Philadelphia Area

- Oversee the overall digital marketing strategy for Philadelphia Union with platform-specific execution content plans for social, web, video and email - Created a structured on-boarding process to ensure the training of new hires was effective and in depth- Manage project scopes and SOWs and ensure the team is in budget and on time for all major projects- Develop, manage & scale digital marketing campaigns to support key sales, partner fulfillment, lead generation, marketing, and branding initiatives- Work with media agency to manage paid advertising campaigns (retargeting, search, social)- Utilize JIRA to assign project tasks and track ticketing items - Responsible for regular website creation and maintenance efforts including game coverage, posting of articles, videos, photo galleries, landing pages- Devise strategies to drive online traffic to philadelphiaunion.com - Conceptualize, design and code site pages using HTML, CSS- Measure and report performance of all digital marketing campaigns and assess against goals

Greater Philadelphia Area

Coordinate and monitor all digital communication (social media platforms, e-mails, mobile system, content management system) Create and execute all social media strategies, campaigns and promotions through Facebook, Twitter, Instagram, Snapchat, Pinterest, Google +, LinkedIn and Tumblr Measure the performance and effectiveness of all digital campaigns through Google Analytics Analyze and strategize email marketing campaigns using Adobe Campaign (Neolane) to improve customer engagement and ticket revenue.Manage and update www.philadelphiaunion.com by making regular updates for all departments (Drupal, MP7)Promote major company events through social media, email & website

Developed and maintained comprehensive, cohesive social media campaigns using Facebook, Twitter, Instagram and YouTubeServed as lead on all web content creation, including web pages, social media content, and press releasesGenerated content and implement campaigns for social channels to increase engagement and brand awarenessAssist in game day responsibilities including operational planning, set-up and management of all Long Island Rough Riders games and camps

Updated philadelphiaunion.com website content management systemWrote articles for philadelphiaunion.com and Chester SpiritLive tweet during weekly press conferences and home gamesAssisted in game day set upHelped pull analytic reports and make updates to previously pulled reports

Long Island Rough RidersProduced press releases and newsletter articles Performed game day set up/breakdown responsibilities Assisted in web site developmentAchieved a strong and visible social media presence on Twitter, Facebook and YouTube

Managed time appropriately to make sure events were covered Registered teams and sold merchandise totaling $1,500