I am a Project Management Officer at Zimmer Biomet EMEA, a global leader in medical technology and solutions. With over 15 years of experience in market development, strategy, and innovation, I help the company expand and optimize its presence and performance in Emerging Markets across Africa, Eastern Europe, and the Middle East.My core competencies include identifying and opening new markets, designing and implementing market access and introduction strategies, managing and enhancing distributor relationships, navigating regulatory and logistical challenges, negotiating with medical insurers, and facilitating public-private partnerships. I also leverage my skills in business model innovation, scenario planning, and executive coaching to support the company's vision and goals. I am passionate about delivering value-based healthcare and improving the lives of millions of patients.