• Create, edit, and update website landing pages through Optimizely CMS software• Develop graphic media for landing pages, marketing pieces, and social media through Canva• Manage Web Support account by responding to customer inquiries, help requests, and comments • Register web users to website through use of CRM software WPCRM• Attend sales calls to meet with registered web users to provide Q&A and walk-through sessions• Optimize user experience by reviewing customer page sessions via Hotjar• Perform website and social media data analysis using Google Analytics and Hootsuite

• Manage social media presence through daily creative content, data tracking, account engagement • Updates various aspects of landing pages on the company website• Uploading product data into Product Information Management System (PIM)• Create and update pages to the company Intranet site• Develop graphic designs featured on social media and website landing pages using Canva• Website data and social media data analysis using Google Analytics and Hootsuite.

• Developed weekly marketing plans tailored to specific events or artists being hosted• Organized semesterly event lineup by communicating with professional performance artists• Worked with professional staff manager to organize an annual budget and negotiate artist contracts• Collaborated with the graphics team to innovate marketing promotions to be shown across campus

• Marketing Manager: Oversaw marketing team, helped design and approve weekly publicity• Developed weekly marketing plans tailored to specific events or artists being hosted• Communicated with professional performance artists and satisfied requests of the client• Collaborated with the graphics team to innovate marketing promotions to be shown across campus• Created and developed weekly marketing plans to promote events on campus• Snapchat lead: Responsible for creating daily posts, weekly filters, geofilters, and data analysis

• Collaborated with Marketing Manager, coordinating store sponsored events• Analyzed spreadsheets to create new marketing tactics to help promote future events• Served as Scheels representative at public/sponsored events• Designed and organized in-store and out of store event displays• Responsible for fulfilling, processing, and packaging online purchases

• Checked in guests and verified details of the event while catering to groups of 30-60+• Supervised children and organized events for groups to participate in during the event• Adhered to company and government safety regulations at all times