• Regularly in communication with clients to discuss performance, account optimizations & recommendations for long-term growth.• Collaborate with account team to support client marketing initiatives, provide search insights, and help achieve sales & revenue goals.• Creating annual media plans aligned with client goals to ensure optimal performance.• Managing paid media campaigns through Google Ads, Microsoft Ads & Display & Video 360.• Assisting with programmatic media planning & buying for B2C & B2B efforts.• Collaborate with paid search partners to analyze competitor paid media efforts & provide insights & recommendations to the client.• Staying up-to-date with rising industry trends, emerging platforms and changes in the digital media landscape.• Paid media lead on accounts investing $10MM+ into digital paid media platforms.• Work with account, design, content & development teams to achieve optimal performance for each client.

• Managed a team of two intern to full-time hires, providing professional & industry mentorship.• Managed paid media campaigns through Google Ads, Microsoft Ads & Display & Video 360.• Provided assistance across paid social campaigns in Meta & Snapchat ads.• Has experience working with clients with budgets from $1k - $100k+ a month• Responsible for proposing new strategies, tactics & paid media investment opportunities to the account team & clients.• Collaborated with account team to support client marketing initiatives, provide search insights, and help achieve sales & revenue goals.

• Specialize in strategy and management of paid digital campaigns for small business partners across Search, Display & programmatic platforms• Identify and set benchmarks for paid media KPIs such as Cost Per Conversion and optimize account based on goals and performance• Perform competitor research as needed in order to identify potential missed opportunities for clients• Collaborate with account managers, content writers, designers, developers, and SEO specialists on strategies which achieve overarching client goals• Continuously educate myself on the latest best practices and targeting capabilities that are introduced by Google and Bing in order to provide the best recommendations possible to clients• Run successful paid media campaigns across multiple channels including Google Ads, DV360 & YouTube• Manage over $1m of ad spend for small-to-top tier clients annually• Utilize spreadsheets to collect data and create specialized reports for clients and internal teams

After graduating from NC State, I spent the following months freelancing for two businesses, Fortnight Brewing and Perfect Finish Auto Detailing. These clients have helped me stay up to date with digital marketing trends and further expand my expertise. My general tasks for these businesses include:Fortnight Brewing Company• Collaborated with owners on social media campaigns and key messaging.• Strategized, created & scheduled social media posts.Perfect Finish• Perform a website audit to find the most pressing issues • Organized a photo shoot to update images across the site• Optimized web page content to meet SEO standards

Undergraduate Teaching Assistant for BUS 469 - Digital Marketing Practicum.• Helped students understand the fundamentals of SEO, Paid Ads, Keyword research, and Email Marketing through simulations, exercises and real-world examples• Educated students on how to create informational and eye-catching data visualizations.• Assisted in communication with various nonprofit and small business clients for student groups.

Content Creation• Analyzed website content and consolidated poor performing webpages and content into a better performing page optimized for keywords.• Created new H1 and title tags, slugs, and alt text for various clients.• Wrote several long-form blogs and pages after thorough research on keywords and trends. • Researched current trends in bathroom remodeling, information technology, and home siding and roofing to create up to date content for clients in these industries.• Responsible for researching trends, scheduling and writing; and posting to Instagram, Twitter, Facebook, and LinkedIn. • Created monthly reports from Google Analytics and MailChimp data for one of our clients. SEO• Collaborated with a fellow intern to creating an SEO Analysis for potential clients, assessing their site content, social presence, site health, and user experience. • Used BrowserStack to assess the mobile friendliness and user experience of our clients sites.• Used Ahrefs to analyze the backlink profiles, domain authorities, keyword rankings, SERP rankings, and more for each of our clients and their competitors.• Utilized Ahrefs Content Explorer to research blogs and other potential link sources that would boost client and FatCat SEO rankings. • Adjusted internal linking to improve site link relevance and equity. • Updated business profiles across the array of websites that each of our clients appeared on, ensuring that all sites were up to date and optimized for Local SEO.• Audited website 3xx and 4xx pages, corrected misleading redirects, and removed 404 pages.

Represent the company at events with the goal of maximizing brand exposure.Collaborate with fellow ambassadors on promotion.

At our 2015 Annual Conference session, I was elected to be the first reserve lay delegate to the General Conference of the United Methodist Church in 2016 and a voting delegate to the South-Eastern Jurisdictional Conference. As a reserve delegate, I was able to travel to Portland, Oregon to represent the conference and take the floor should any lay delegates need to leave or take a break for any reason. The experience in conferencing I gained was incredible and increased my passion for the church. At this conference, a special session was called to take place in February 2019 in St. Louis, Missouri. The purpose of the Special Session was to deliberate the stance the United Methodist Church would take on human sexuality on leadership roles and regarding same-sex marriage.In February 2019, I was able to serve as a full voting delegate due to an unfortunate case of bronchitis impacting one of our lay delegate's ability to attend. As a full delegate, I was able to gain more valuable experience in conferencing and express my support for the inclusion of LGBTQ+ individuals in the United Methodist Church.

I was elected President of the NCCUMC for the 2014-2015 Conference Year. As President, I was the voice of the youth on the Conference level. I served on the Board of Laity, the Episcopacy Committee, Methodist Men’s Ministry Center (3MC), the Conference Connectional Table (CCT), the Conference Mission Team, as well as the planning teams for Annual Conference, Pilgrimage, Annual Conference Session for Youth, and Global Vision. I served as head the Conference Youth Committee (CYC), and head the Conference Council on Youth Ministries (CCYM). I staffed Global Vision 2015 and ACS 2015.

People Operations Intern: February 2016 - February 2018-Managed personnel files and kept paperwork up to date.-Created projects within the RAH CatchaFire database for the organization's professional job needs.-Managed the Certificates of Insurance for our offices in various states.-Worked on various projects ranging from employee performance reviews to employee educational materials.Intern Coordinator: Summer 2016 - Summer 2017-Revamped and reorganized the internship program and acquisition process-Kept records on current interns and managed their paperworkInterim Receptionist: Summer 2017-Developed customer service skills via phone calls and interpersonal communication.

As a student ambassador, I coordinated with student organizations to promote upcoming films. I handed out various promotional items and hosted screenings at theaters in my area.I currently work with Allied on a contractor level, representing them at various events for film screenings or promotional events.