Jacob Coleman Email & Phone Number

Develop strategy, launch and optimize campaigns and serve as day-to-day contact for and foster relationships with internal team members and clientsPlan, launch, and analyze Pay-Per-Click (PPC)Google/Bing campaigns and paid social campaigns including Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn across multiple programsWork with our media buying partners to launch programmatic media buys.Be accountable for budget management, supervising budget implementation and giving recommendations of adjustmentsHandle daily campaign management, including monitoring pacing/delivery, tracking optimizations, and escalating issues

California, United States

As a Paid Media Manager, I specialized in creating data-driven strategies that delivered measurable results across Google Ads, Facebook Ads, and programmatic platforms. I optimized multi-channel campaigns by leveraging audience insights, advanced targeting techniques, and A/B testing to maximize ROI. My expertise included managing budgets effectively, refining ad relevance through negative keyword strategies, and scaling campaigns for sustainable growth. I collaborated with cross-functional teams to align campaigns with business objectives and presented actionable insights to stakeholders.

Los Angeles, California, United States

At Drive I am in charge of improving 20-30 clients marketing campaigns to help them generate leads. Every month I make phone calls updating them on their key performance indicators to ensure we are proving our team's success with keyword research, copy and landing page optimization. I offer recommendations to ensure we continue growth and continue hitting goals.

Rome Area, Italy

I was hired by Temple University's Marketing Department to optimize their website and provide a long term SEO strategy for the department. I also worked for Temple's Rome Campus where I constructed a series of marketing campaigns to increase social media traffic, engagement with campus events and overall participation in the study abroad program. While working for Temple I started a sustainability campaign to promote recycling on campus by 100% and doubled participation in the study abroad program.

Greater New York City Area

Created paid media campaigns across various social channels including but not limited to Google, Facebook, Instagram, and Tik Tok to grow the reach and streams of our clients. Develop excel and/or SQL-based reporting to measure performance and test results from views to subscribers, present findings, and identify new opportunities with no channels or brands. Experience gathering and utilizing customer insights and turning these insights into successful marketing campaigns

Greater Philadelphia Area

I worked to organize the end-to-end campaign management, from ideation, testing, performance analysis and iteration for events and branding of the President of KW Philly. Used deep quantitative analysis and analytical thinking to test and assess quickly what is working and not in all marketing initiatives to create content and automate social media, event lead generation, and email marketing.

Greater Philadelphia Area

In charge of coordination and organization of putting together workshops on Photoshop, Illustrator, Lightroom and other Adobe software to students that went to Temple University. Had the responsibility to organize events with various speakers, designed the graphics for these events, and organized various sponsorships and promotions to increase event participation. This opportunity proved that I know how to brand for a reputable brand and hold big events that people are actually excited to go to. Created email campaigns, social media campaigns, in-person pop ups and held contests to generate new leads and improve retention.

Greater Philadelphia Area

I was in charge of end to end campaign creation for the Philadelphia Flyers, Philadelphia Innocence Project, and other local businesses. I managed teams of 8-10 marketing students to develop business goals and formulate a marketing plan for these clients by teaching them how to do in-depth research and prepare deliverables. Our campaigns consisted of SEO, content creation, social media strategy, event planning and email marketing.

Bachelor’S Degree, Marketing/Analytics

Activities and Societies: American Marketing Association, Diamond Leadership Program, and a participant in the Be Your Own Boss Challenge.

High School

Activities and Societies: National Honor Society, National Science Honor Society, National Spanish Honor Society, Empower Leadership Club.