Jacob Dickson Email & Phone Number

Vancouver, WA, US

Palo Alto, CA, US

• Partner with the Data Engineering team to design and implement scalable data infrastructure, enabling streamlined analysis of sentiment data for enhanced insights and strategic decision-making across analytics and.
• Lead company initiative of modeling customer sentiment data against device telemetry data to drive faster, more actionable insights to product teams across HP’s Personal Systems Organization
• Collaborated with cross-functional team including Product Management, Quality, and Research and Development to drive customer-centric product development for HP’s $2 billion gaming portfolio

Palo Alto, CA, US

• Delivered recommendations for product improvement to product managers across portfolio of 20 Consumer Desktop platforms based on customer sentiment and device telemetry data
• Lead data transformation initiatives for Customer Experience Organization to revamp the organization’s data infrastructure to reduce time needed for recurring tasks by 90% and enable deeper insights for product.
• Provided ad-hoc analytical support to Customer Experience Managers across Consumer Notebook, Commercial Notebook, Mobile Workstations, and Business Desktop product categories

Austin, TX, US

Concentrations in High Technology Marketing and Business Analytics

Palo Alto, CA, US

• Developed strategy around synthesizing customer support and product feedback data to inform product teams of potential device issues. Presented findings to VP’s of Customer Experience and Strategy & Operations
• Analyzed customer feedback on 30 portfolio and competitor products and drove recommendations of improvements to global product planning teams across consumer, commercial, and workstation categories
• Quantified impact of customer support on net promoter score ratings for two of HP’s best-selling laptop brands

Palo Alto, CA, US

North Bethesda, Maryland, US

• Partnered with Loyalty, Marketing, Revenue Management, Distribution Strategy, and Brand teams to drive strategy and business decisions through data-driven insights
• Utilized A/B tests to drive business decisions for Search, Display, Loyalty, and Distribution Strategy teams
• Business Owner for Extended Stay Analytics, including Choice's newly acquired brand, WoodSpring Suites
• Developed new methodology for evaluating performance of hotel technology features projected to increase company revenue by $20M over five years
• Evaluated performance of pricing optimization program deployed at 75% of company hotels and provided recommendation to Revenue Management VP resulting in increased revenue average lift of $25K per hotel
• Led SQL training program for associates across the entire organziation

North Bethesda, Maryland, US

• Developed models and reports for use by Vice Presidents and Directors of Franchise Development to improve internal operations, deal quality, and facilitate new opportunities towards corporate objectives
• Forecasted deal flow and spending for a multi-million dollar budget for the entire Franchise Development Organization
• Led the creation of strategic sales tools to foster on-strategy deals and improve market knowledge for the Choice Development Organization, helping grow total franchise contracts executed by over 30% in five years.
• Served as point person for geospatial impact analysis to evaluate potential portfolio acquisitions

North Bethesda, Maryland, US

• Provided technology recommendations and insights based on a deep understanding of multiple IT platforms and databases used by the Franchise Development Team
• Developed and completed opportunity assessments for current and potential markets for growth in the competitive lodging landscape
• Created customized annual business planning models for the Development Team and analyze key market information and trends to drive strategic expansion of the company’s portfolio
• Oversee the development of “ChoiceMap” — a proprietary mapping application that improved market and property knowledge across the entire organization and better identified target markets, impact concerns, competitor.
• Managed and trained summer interns, providing direction on annual competitor analysis that was distributed to senior leadership

North Bethesda, Maryland, US

• Analyzed hotel development costs, on-going fees, and performance data against 50 key competitors
• Identified key performance indicators to develop new measures of productivity for Franchise Development team and operationalized new scorecard with Regional Vice Presidents
• Administered implementation of Salesforce.com while planning, designing, and developing production enhancements with the IT department in an agile environment

Assistant Soccer Coach for two U-17 boys teams

Brunswick, ME, US

• Alumni Relations
• Grill Cook and Expediter in Bowdoin Dining Hall

North Bethesda, Maryland, US

• Supported the redesign of the franchisee-facing rules and regulations website, deployed to 15,000 hotel owners
• Collaborated with Franchise Management and Franchise Development teams to distribute product improvement plans to field team
• Spearheaded Corporate Social Responsibility Project with summer interns

Tel-Aviv, IL

• Tested Scripts for the development of the Laboratory Information Management System (LIMS)
• Organized company files and laboratory journals and created templates for the entrance of laboratory data into the company database

Master Of Business Administration - Mba, Business Analytics And High Tech Marketing

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Economics And History

Study Abroad, Economics And History