Jacob Dostal Email & Phone Number

Florida, United States

Greater Tampa Bay Area

In this role I lead all digital communication and branding for the Castrol US business. The focus in this role is to continue to showcase the amazing performance and protection characteristics of the Castrol product portfolio to our customers. This is done by creating exciting content, powerful brand stories, and providing our customers with the best experience we can through our digital platforms.In this role, I own all of the digital property channels for the US including:- CRM Strategy - Social Media Strategy- Influencer Strategy- SEM & SEO Strategy - Website Experience- Consumer Loyalty - Content Strategy- Regional Sponsorships- Digital Product Manager

Dallas, Texas, United States

Dallas, Texas

Job Accountabilities & Key Achievements: • Provide cost savings for customers through value added lubricant consultation• Represent Castrol in all relationships with distributors to continually build our partnershipAchievements•Appointed as the Naperville lead for the Challenger Developmental Program due to my leadership skills•Assisted the West Division Manager with various projects ranging from sales data analysis to new business development plans•Developed a digital marketing initiative for the Industrial business to gather customer insights from various digital avenues.•Winner of the 2019 TechnoFest competition -Technofest is a global engineering competition showcasing individual technology projects. As a winner, and the only participant without an engineering background, I was able to showcase my project globally to BP executives during my trip to London.

Midland, Michigan

● Consulted a local travel agency on how to leverage their niche through social media campaignso Social media and local search attributed to increased brand awareness and a 30% growth in 2018 sales● Consulted a start-up on how to brand their health product as a lifesaving solution to grow market shareo Advised and evaluated the selection of an agency for social media and website creation● Created a Content Marketing Strategy for the city's Community Centero Ran paid search campaigns to increase the center's membership's

Wayne, New Jersey

• Worked with the Business Intelligence team to: design, test, and promote adoption of our new Pipeline Management tool• Designed a quick and intuitive “Psychographic Segmentation” tool from a formal customer research study• Trained the sales force on their role in our micro marketing campaign as well as how to leverage our new tool to make their job’s more efficient • Lead a project with a 3rd party research firm to optimize our data enhancing tool that reduced data cleansing costs by 60%