Jacob Lowery Email & Phone Number

• In addition to Senior Technical Analyst responsibilities:
• Directly managed a junior Technical Analyst, including onboarding, career mentorship, and work assignment/review.

• Oversaw full digital analytics strategy and implementation including documentation, configuration, QA, and reporting to drive data collection and decision-making for a broad portfolio of clients (e.g. Google, Android.
• Lead the development of advanced tracking strategies across client accounts, including consent management, mobile app tagging, user identity resolution, custom BigQuery-based dashboarding, etc.
• Lead updates and maintenance of team-wide analytics standards and processes, including net-new data model documentation, tagging specification, project management framework, and client/internal platform training.

• Led full-scale digital analytics strategy and implementation for a portfolio of 8 enterprise clients across multiple industries, representing a ~$750K book of business
• Directly managed a team of 4 Analytics Managers and Analytics Associates. Responsible for direct reports' supervision, training, development, resource allocation, and personal success.
• Applied expertise in platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, Firebase, etc. to oversee precise configuration that met client business requirements
• Participated in strategic service and process planning for the Analytics team as part of the Extended Leadership Team, including development of training offerings, data model standards, time tracking processes, etc.
• Oversaw creation and approval of comprehensive audits, measurement plans, tagging specifications, QA documentation, etc. for client stakeholder and development teams to ensure clean, useful data
• Led cross-team development of GA4 client training offerings, including development of curriculum and processes

Phoenix, Arizona, United States

• Led (re)launch initiatives for four B2B software and service brands, including creation of brand identity, site infrastructure, marketing & analytics technologies, and data strategy
• Collaborated with leadership, product managers, and dev teams to define and implement go-to-market strategy for multiple SaaS and service offerings
• Directly managed 1 team member and a $150K marketing budget to support web development and product launches

Tempe, Arizona, United States

• Performed analytics services for multiple agencies as an SME subcontractor, including data strategy, GA/GA4 configuration, tag management, dashboarding, and troubleshooting
• Managed social media, paid advertising, and web analytics processes for multiple corporate clients, generating actionable data and direct revenue

Greater Seattle Area

• [Analytics Pros was acquired by Adswerve in the Summer of 2018]In addition to core Digital Analyst responsibilities:
• Managed 30+ full Google Analytics implementation projects for clients across industries and business models, collaborating with stakeholders and developers to define, capture, and analyze critical business data
• Directly grew book of business through platform license renewals and new projects based on insights, quality of work and client relationship-building

Greater Seattle Area

Greater Seattle Area

• Owned a portfolio of 22 clients across multiple industries to create and deploy tracking strategies, and perform GA/GTM implementations
• Configured and maintained GTM containers for efficient tag management and tracking code deployment, including analytics tags, ad tags and custom JavaScript to track and measure marketing efforts and website performance.
• Conducted thorough quality assurance and testing for tags, triggers, and variables in GTM.
• Established and managed cross-domain tracking.
• Troubleshot and resolved data discrepancies, tracking issues, and implementation challenges, ensuring accurate and reliable data collection.[Analytics Pros was acquired by Adswerve in the Summer of 2018]

Tucson, Arizona Area

Kent, Washington

Bachelor Of Science (B.S.), Retailing And Consumer Sciences

Activities and Societies: University of Arizona TREND Fashion Club, University of Arizona Magic Club, UA Quantified SelfAs an.

Education record