In addition to Senior Technical Analyst responsibilities:• Directly managed a junior Technical Analyst, including onboarding, career mentorship, and work assignment/review.

• Oversaw full digital analytics strategy and implementation including documentation, configuration, QA, and reporting to drive data collection and decision-making for a broad portfolio of clients (e.g. Google, Android, Driven Brands)• Lead the development of advanced tracking strategies across client accounts, including consent management, mobile app tagging, user identity resolution, custom BigQuery-based dashboarding, etc.• Lead updates and maintenance of team-wide analytics standards and processes, including net-new data model documentation, tagging specification, project management framework, and client/internal platform training practices

• Led full-scale digital analytics strategy and implementation for a portfolio of 8 enterprise clients across multiple industries, representing a ~$750K book of business• Directly managed a team of 4 Analytics Managers and Analytics Associates. Responsible for direct reports' supervision, training, development, resource allocation, and personal success.• Applied expertise in platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), BigQuery, Firebase, etc. to oversee precise configuration that met client business requirements• Participated in strategic service and process planning for the Analytics team as part of the Extended Leadership Team, including development of training offerings, data model standards, time tracking processes, etc.• Oversaw creation and approval of comprehensive audits, measurement plans, tagging specifications, QA documentation, etc. for client stakeholder and development teams to ensure clean, useful data• Led cross-team development of GA4 client training offerings, including development of curriculum and processes

• Led (re)launch initiatives for four B2B software and service brands, including creation of brand identity, site infrastructure, marketing & analytics technologies, and data strategy• Collaborated with leadership, product managers, and dev teams to define and implement go-to-market strategy for multiple SaaS and service offerings• Directly managed 1 team member and a $150K marketing budget to support web development and product launches

• Performed analytics services for multiple agencies as an SME subcontractor, including data strategy, GA/GA4 configuration, tag management, dashboarding, and troubleshooting• Managed social media, paid advertising, and web analytics processes for multiple corporate clients, generating actionable data and direct revenue

[Analytics Pros was acquired by Adswerve in the Summer of 2018]In addition to core Digital Analyst responsibilities:• Managed 30+ full Google Analytics implementation projects for clients across industries and business models, collaborating with stakeholders and developers to define, capture, and analyze critical business data• Directly grew book of business through platform license renewals and new projects based on insights, quality of work and client relationship-building

• Owned a portfolio of 22 clients across multiple industries to create and deploy tracking strategies, and perform GA/GTM implementations• Configured and maintained GTM containers for efficient tag management and tracking code deployment, including analytics tags, ad tags and custom JavaScript to track and measure marketing efforts and website performance.• Conducted thorough quality assurance and testing for tags, triggers, and variables in GTM.• Established and managed cross-domain tracking.• Troubleshot and resolved data discrepancies, tracking issues, and implementation challenges, ensuring accurate and reliable data collection.[Analytics Pros was acquired by Adswerve in the Summer of 2018]