Digital Business Analyst
Current- Support the SES to define intended outcomes for both clients and users to ultimately drivestrategies for behavioral based marketing, including development of customer experience(CX) measures that align enterprise and customer priorities. Maintain focus on measurementand optimization throughout the lifecycle of the work.- Support the team with integrated digital marketing strategies that consider experience design,CMS Systems, CRM, marketing automation/email marketing, paid… Show more - Support the SES to define intended outcomes for both clients and users to ultimately drivestrategies for behavioral based marketing, including development of customer experience(CX) measures that align enterprise and customer priorities. Maintain focus on measurementand optimization throughout the lifecycle of the work.- Support the team with integrated digital marketing strategies that consider experience design,CMS Systems, CRM, marketing automation/email marketing, paid media, social and contentmarketing and database marketing- Contribute to initiative tracking and optimization recommendations for iterative improvement ofongoing campaigns and programs Show less