Continuously monitor internal processes to ensure productivity and accurate measurement of customer experience. Plan and execute research methodologies to generate insights and direction for both marketing and product teams.

2020-2021 American Marketing Association Case Competition | Semi-Finalist Lead a team of 13 people, monitoring task completion and forming the next steps for a 20-page marketing plan complete with situational analysis, market research, target market analysis, positioning, strategy, objectives, tactical implementation, and metrics for case client, PODS. Used tools such as SEMRush and SimilarWeb to perform an extensive digital audit on all brand competition. Organized and executed marketing research methodologies including surveys, in-depth interviews, and focus groups and analyzed research data to generate insights into target market, and brand strengths.

Evaluated tasting room human resources and hired new team members to adequately operate during a busy summer season. Re-organized schedules for better shift coverage while maintaining labour costs. Curated a training schedule including bartending, kitchen, opening, and closing procedures and adjusting by evaluating new trainees' progress.