Starting in January of 2023, I have been responsible for growing and professionally organizing Elite Truck's online presence. This is being accomplished via a combination of print marketing and advertising, giveaways, collaborations with industry influencers, steady streams of informative and relatable social content, and attending relevant trade shows to grow our brand's audience and reputation. We have additionally implemented a new automated and personalized email marketing system that has totally revamped the way we stay connected to previous and potential customers, which steadily increases our returning customer rate without tapping into our paid ad spend.

Brought on as a freelance partner to transform existing social media strategies for the Fathers of Mercy. The organization desired a larger online presence, specifically through updating and growing their social media platforms. Preparation included highlighting target audiences, using organizational identity to build thorough and consistent digital branding, and developing a rich and engaging content strategy that aligned with the organization's new social media goals. This preparation has seen much success, with several pieces of content going viral so far which lead to an increase of 1,000+ followers in a short period of time.

OSM is an international sports agency which operates a college athletic recruiting platform, a professional men and women's soccer team, and a residential soccer academy that has developed players from 6 of the 7 continents. Hired as an intern in January of 2021 to fulfill the growing needs of the organization in the digital realm. Planned unique marketing strategies to reach audiences for each individual body of the Odisea organization. Created graphic design and video content pieces for social media, web, and e-mail marketing. Oversaw the public announcements of 50+ player announcement and client signings throughout 2+ seasons. Collaborated with brand ambassadors in top professional soccer leagues in America and Europe. Directed social media followings to increase web traffic for blog posts and organizational announcements, as well as for academy and collegiate program applications which is where a much of the organizational revenue comes from.

Developed both digital and print designs to help market the various events (career fairs, mock interviews, resume drop in hours, etc.) put on by the Office of Academic and Career Planning. Simultaneously acted as a receptionist for the Office, where I would greet members of the campus community, schedule appointments, answer incoming phone calls, and direct students and staff on where to go for their particular needs.

Partnered with AQWA, Inc., a residential and commercial waste water treatment company in Wilson, North Carolina. The organization desired to spread from traditional word of mouth marketing and begin to expand their digital footprint. Had the opportunity for a month to travel around the state to various job sites to film promotional and educational content to be shared on the company's YouTube page. Utilized video equipment such as OSMO Gimbals and DJI Mavic drones. These pieces included physical site overviews, before and after comparison videos, interviews with local residents on the benefits of AQWA's work, promotional content for potential clients, and instructional videos for on-site employees.

Revamped digital media approach. Established deeper club affiliation within the surrounding area through localized content. Created content that spoke to the demographically diverse following of the club and the Goldsboro area. Developed promotional game-day content and giveaways. Advertised club merchandise and directed social media following to the club store.