Jacob Tarbert Email & Phone Number

Baltimore, Maryland Area

Partner with directors to lead the daily operations of smart, client-focused ad agency that is proud to shape brands on a mission. We do good for those who do good. - Optimize a staff of 40+ designers, developers, strategists, and project managers to keep client projects progressing in clients' best interest while maximizing billable hours for the agency - Forecast monthly revenue projections and staff capacity to set clear expectations on monthly performance targets- Responsible for hiring, training and the retention of a talented accounts services team- Maintain an active portfolio of clients, focused in enterprise website redesigns for universities across the U.S. and local brands in the Baltimore area.

Baltimore, Maryland Area

Project manager specializing in higher education and non-profit integrated marketing communications. - Sequence internal resources to deliver on-time and on-budget websites, media plans and branding initiatives- Foster long -lasting relationships with clients like Johns Hopkins University, The Epilepsy Foundation, The University of Baltimore, Meridian Health

Account management experience• Manage a portfolio of up to 11 client accounts, ensuring that they remain profitable while identifying additional out-of-scope work to create future revenue opportunities• Traffic and oversee the production of all marketing deliverables from job order creation, to milestone scheduling and project completion• Partner with creative and interactive teams to produce marketing initiatives that drive measurable results for clientsMarketing strategy and planning• Draft annual marketing plans for clients that propel business goals and build the foundation for rhythmic, measurable communication with customersVersatile copywriter• Write creative and technical copy with strong calls to action and targeted messaging for websites, email campaigns, direct mail, print ads, video scripts, press releases, white papers, sell sheets and banner adsInteractive marketing expertise• Build website architecture maps, storyboard flash progressions, write page copy and coach in SEO best practices and customer email (contact info) capture strategies• Utilize Google Analytics to review statistics based on the number of visitors, bounce rate, page visits and average time on sites to improve website performance and conversion rates• Leverage pay-per-click advertising campaigns across various search engine platforms to maximize cost-per-click lead acquisition that drives inquiries and sales• Drive low cost customer communications with rhythmic email campaigns that trigger repeat patronage and customer loyalty

Media planning and budgeting strengths•Successfully managed a $600,000 annual advertising budget while keeping expenditures at just 3% of company sales•Negotiated, purchased and planned all media buys – securing discounted rates of up to 50% off listed book prices•Secured over $120,000 of co-op advertising funds through negotiations with vendors and suppliers in 2008Management and team leading skills•Hired, trained and supervised a staff of up to 6 reports – 100% of my direct hires stayed with the company and were promoted in less than a year’s timeCatalyst for leads and revenue•Increased the number of sales leads generated by 32% from 2005 to 2008

•Enhanced the guest check-in experience by providing concierge services like booking dinner reservations and securing theater tickets – promoted to a new cast member trainer after only 4 months of tenure

•Facilitated on-site radio broadcasts, visitor contests, partner discount ticket programs and celebrity appearances for Hersheypark

• Managed crisis situations, ride breakdowns and guest services at Space Mountain and the Main Street USA parade route

Masters, Masters Of Business Administration

3.91 GPA

Ba, Business Administration/Marketing

Activities and Societies: Beta Gamma Sigma, Alpha Lambda Delta, Phi Sigma Iota, American Marketing Association, Symphonic Band3.93 GPA