Jacob Walker
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Jacob Walker Email & Phone Number

GTM Architect | Leadership Expert at Fractal Software
Location: San Diego Metropolitan Area, United States 14 work roles 2 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
GTM Architect | Leadership Expert
Location
San Diego Metropolitan Area, United States
Company size

Who is Jacob Walker? Overview

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Jacob Walker is listed as GTM Architect | Leadership Expert at Fractal Software, a with 16 employees, based in San Diego Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Jacob Walker.

Jacob Walker previously worked as Director, Sales Advisory at Fractal Software and VP of Sales at Occupier. Jacob Walker holds Master'S Of Commerce, Marketing & Management from Mcintire School Of Commerce.

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Fractal Software

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Profile bio

About Jacob Walker

I’m a senior leader who loves coaching and developing revenue organizations to achieve both revenue goals and personal growth. I have a breadth of experience building, scaling, and advising world-class Sales and Customer Experience teams for venture-backed startups and high-growth companies.

Current workplace

Jacob Walker's current company

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Fractal Software
Fractal Software
GTM Architect | Leadership Expert
Employees
16
AeroLeads page
14 roles

Jacob Walker work experience

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Director, Sales Advisory

Current

San Diego Metropolitan Area

• Advise pre & post seed vertical SaaS companies on go-to-market strategies, messaging, and founder-led sales motions.• Serve as a fractional VP for post-seed companies, assisting our founders with sales team hiring, ramping, and scaling.• Establish foundations for portfolio company reporting, best practices, and methodology adoption to drive capacity-based growth.

Jan 2024 - Present

Vp Of Sales

Austin, Texas Metropolitan Area

Sep 2023 - Dec 2023

Head Of Sales

Austin, Texas, United States

2022:- Doubled ARR YoY- Increased win rate from 9% to 21%- Decreased deal cycle from 90+ days to 45 days- Increased sales team from 3 to 8 reps, creating executing the onboarding & ramping process- Created SDR & AE Opp to Close Playbooks- Implemented top down & bottom up forecasting & pipe review process- Implemented Dynamic Territories utilizing firmographic & 1st party intent data

Mar 2022 - Sep 2023

Member

Emerging Leaders Syndicate

Austin, Texas Metropolitan Area

The Emerging Leaders Syndicate (ELS) is an invite-only, professional community bringing together the best minds in go-to-market who are interested in venture capital.

May 2022 - Sep 2023

Director Of Sales, Corporate & Legal

Austin, Texas Metropolitan Area

I led Go-To-Market functions & for Rev.com's largest vertical, Corporate & Legal. This vertical represents roughly $20,000,000 in revenue for the organization.Responsibilities Include: - Sales & Customer Success Strategy- New Business Sales Revenue- Gross Revenue Retention- Net Revenue RetentionRoles include:- Front Line Managers - Strategic Account Executives - Mid-Market Account Executives- Account Managers- Customer Success Managers

Jan 2022 - Mar 2022

Senior Manager, Account Management

Austin, Texas Metropolitan Area

Never missed quota & achieved > 125% NRR quarter over quarter.After successfully leading the SDR team, Rev asked me to build an Account Management team from scratch. For 4 months, I rolled up my sleeves & was a team of one in order to understand the playbook & process. Now, the team has 6 reps with a total book of $12 million.I created and established best practices for recruiting, onboarding, training team structure, playbooks for upsells/cross-sells/renewals/critical accounts, defined & documented the customer lifecycle, crafted books of business for team members, defined career leveling paths, and established compensation packages and quotas. All of this was built in a culture of coaching & feedback.Metrics include: Gross Revenue Retention, Net Revenue Retention, New ACV created

Dec 2021 - Jan 2022

Manager, Account Management

Austin, Texas, United States

Never missed quota & achieved > 125% NRR quarter over quarter.After successfully leading the SDR team, Rev asked me to build an Account Management team from scratch. For 4 months, I rolled up my sleeves & was a team of one in order to understand the playbook & process. Now, the team has 6 reps with a total book of $12 million.I created and established best practices for recruiting, onboarding, training team structure, playbooks for upsells/cross-sells/renewals/critical accounts, defined & documented the customer lifecycle, crafted books of business for team members, defined career leveling paths, and established compensation packages and quotas. All of this was built in a culture of coaching & feedback.Metrics include: Gross Revenue Retention, Net Revenue Retention, New ACV created

Oct 2020 - Dec 2021

Sales Development Manager

Never missed quota. Team averaged $1 million + in sales accepted pipeline each month.I was the first external sales manager hired, tasked to build the SDR department from scratch. Over my tenure, Sales Development was the leading source of pipeline creation & closed-won business.I created and established best practices for recruiting, onboarding, training team structure, opportunity handoff process, quotas, compensation plans, and promotion paths for Rev SDRs. I split the group into 3 unique teams: inbound, customer farming, and outbound. During my tenure, I hired 8 reps and grew the team from 2 reps to 10, and I promoted 4 reps from SDR into AE and CSM roles.Metrics Included: Sales Accepted Leads

Jul 2019 - Oct 2020

Sales Development Manager 1

Austin, Texas, United States

(Acquired by Cision in January 2019)I coached a team of 8 SDRs to learn, grow, and succeed within the TrendKite/Cision sales organization and successfully navigated acquisition & integration. Responsibilities include: rep development, email & call coaching, pipeline management, organizational strategy, Senior SDR sales training, and producing revenue for TrendKite. Metrics include: Demos set, SAOs, Revenue, Promoted reps

Feb 2019 - Jun 2019

Associate Sales Development Manager

Austin, Texas, United States

As a newer manager, I grew a team from 3 reps to 8, learning how to inspire, challenge, coach, and enable individual contributors. I had the benefit of learning under some fantastic mentors. This position challenged me to go beyond a "let me do this for you" leader to a servant leader.

Aug 2018 - Jan 2019

Account Executive

Austin, Texas, United States

During my 7 months as an AE, I learned the value of solution selling. Not only did I consistently deliver on my quota in terms of attainment, I took it upon myself to mentor Senior SDRs as they transitioned into the Account Executive role. This mentorship naturally led to my next position as a Sales Development Manager

Jan 2018 - Jul 2018

Senior Market Development Rep

Promoted in the fastest time possible from Senior MDR to Account Executive. Responsibilities include: cold calling/emailing, facilitating conversations about PR strategy with companies ranging from Fortune 500 list to grassroots non-profits, uncovering pain points, booking demos, qualifying opportunities, and mentoring new members of the team. Metrics include: demos occurred, qualified MRR amount, and closed/won revenue

Aug 2017 - Dec 2017

Market Development Representative

Austin, Texas, United States

Responsibilities include: cold calling/emailing, facilitating conversations about PR strategy with companies ranging from Fortune 500 list to grassroots non-profits, uncovering pain points, booking demos, qualifying opportunities, and bringing value to potential customers. Metrics include: demos occurred, qualified MRR amount, and closed/won revenue

Apr 2017 - Jul 2017

Sales Development Representative

Austin, Texas, United States

Responsibilities include: Prospecting, cold calling, qualification and discovery calls, uncovering opportunities, and working with sales reps to promote IaaS, PaaS, and SaaS. Metrics include: meetings completed, opportunities piped, and total pipeline amount.

Jul 2016 - Apr 2017
Team & coworkers

Colleagues at Fractal Software

Other employees you can reach at fractalsoftware.com. View company contacts for 16 employees →

2 education records

Jacob Walker education

Master'S Of Commerce, Marketing & Management

My time in the M.S. of Commerce program at UVA was the most intensely challenging & rewarding academic endeavor I've ever undertaken..

Bachelor'S Degree, History

Activities and Societies: Varsity Baseball Order of Gownsmen (Academic Honor Society) Phi Alpha Theta (History Honor Society) Delta Phi.

FAQ

Frequently asked questions about Jacob Walker

Quick answers generated from the profile data available on this page.

What company does Jacob Walker work for?

Jacob Walker works for Fractal Software.

What is Jacob Walker's role at Fractal Software?

Jacob Walker is listed as GTM Architect | Leadership Expert at Fractal Software.

Where is Jacob Walker based?

Jacob Walker is based in San Diego Metropolitan Area, United States while working with Fractal Software.

What companies has Jacob Walker worked for?

Jacob Walker has worked for Fractal Software, Occupier, Emerging Leaders Syndicate, Rev.Com, and Trendkite.

Who are Jacob Walker's colleagues at Fractal Software?

Jacob Walker's colleagues at Fractal Software include Cesar Segundo, Graydon Gordian, Jacob Walker, Aquarium Decor Store, and Steve Treacy.

How can I contact Jacob Walker?

You can use AeroLeads to view verified contact signals for Jacob Walker at Fractal Software, including work email, phone, and LinkedIn data when available.

What schools did Jacob Walker attend?

Jacob Walker holds Master'S Of Commerce, Marketing & Management from Mcintire School Of Commerce.

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