Jacob Mckay Email & Phone Number

Nashville, Tennessee, United States

• Oversaw operations and implemented marketing tactics to raise the band's base listenership by 1000% from September 2020 to September 2021• Planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist manager and often acting as a central point for third parties to… Show more • Oversaw operations and implemented marketing tactics to raise the band's base listenership by 1000% from September 2020 to September 2021• Planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist manager and often acting as a central point for third parties to communicate/exchange information – record labels, music publishers, live booking agents, lawyers, accountants, merchandise, touring, brands, PR, producers, agents.• Efficient daily communication and information flow with artist ensuring confidentially and discretion at all times.• Assisting artists with completing and delivering promotional requests.• Assisting with tour merchandise, liaising with artist and company/vendor to plan, design, and produce large tour ranges for national distribution.• Liaising with Artist on all content creation and style choices for their brand Show less

Nashville, Tennessee

• Utilize Adobe Suite to reformat programming to standards set for linear television, AVOD, and SVOD Services• Discovered ways to engage viewers during live broadcasts of the Grand Ole Opry, such as creating tracked QR codes pointing to exclusive content• Designed assets to complement original content during live broadcasts of the Grand Ole Opry

Nashville, Tennessee, United States

• Assisting with planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Assisting with artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist manager and often acting as a central point for third parties to communicate/exchange information – record labels, music publishers, live booking agents, lawyers, accountants… Show more • Assisting with planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Assisting with artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist manager and often acting as a central point for third parties to communicate/exchange information – record labels, music publishers, live booking agents, lawyers, accountants, merchandise, touring, brands, PR, producers, agents.• Efficient daily communication and information flow with artist ensuring confidentially and discretion at all times.• Assisting artists with completing and delivering promotional requests.• Assisting brand endorsements from contract to completion, liaising with artist and manager.• Assisting with tour merchandise, liaising with artist and manager to plan, design, and produce large tour ranges for national distribution.• Liaising with Artist on all content creation and style choices for their brand Show less

Nashville, Tennessee, United States

• International diary management across multiple time zones, including travel bookings, visas, accommodation, re-location, and itineraries (Canadian artist touring in the US)• Assisting with planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Assisting with artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist… Show more • International diary management across multiple time zones, including travel bookings, visas, accommodation, re-location, and itineraries (Canadian artist touring in the US)• Assisting with planning and implementation of artist music campaigns, including release schedules, promotional/social media plans, press, marketing, touring.• Assisting with artist brand development• Acting as the key point of contact for all third parties, filtering information as necessary to the artist manager and often acting as a central point for third parties to communicate/exchange information – record labels, music publishers, live booking agents, lawyers, accountants, merchandise, touring, brands, PR, producers, agents.• Efficient daily communication and information flow with artist ensuring confidentially and discretion at all times.• Assisting artists with completing and delivering promotional requests.• Assisting brand endorsements from contract to completion, liaising with artist and manager.• Assisting with tour merchandise, liaising with artist and manager to plan, design, and produce large tour ranges for national distribution.• Liaising with Artist on all content creation and style choices for their brand Show less

Gainesville, Florida, United States

• Managed a staff of 12 toward increased productivity and efficiency to achieve an 18% increase in sales during 2019, compared to 2018• Revised and implemented the basic training plan for newly hired team members to ensure proper training and policy knowledge

Gainesville, Florida Area

• Conduct research on venues and talent, inquiring data pertaining to draw and reach in specific markets• Conduct weekly meetings with team to track progress/goals• Maintain databases including financial records, contract agreements, and email records

Gainesville, Florida Area

• Creation of visual content, in relation to sponsored events• Management position for a team of videographers• Maintained brand consistency in all visual aspects• Continuous research on visual trends and influences

Gainesville, Fm

• Met weekly to curate airplay and discuss spin trends seen on Mediabase• Took risks on new releases ahead of popular stations to test the popularity of those songs• Connected with local artists to promote their name through airplay and on-air interviews

Gainesville, Florida Area

• Greet fans at UF sporting events held at the Stephen C. O’Connell Center (average attendance 10,000+ fans) and Ben Hill Griffin Stadium (average attendance 80,000+ fans) with collectible roster books to enhance their gameday experience • Answer questions and sort out concerns from 1,000+ fans at 6 home UF Florida GatorFootball Games during the 2017 season • Address seating and ticketing concerns from fans at home softball games at Katie Seashole Pressly Stadium (average attendance… Show more • Greet fans at UF sporting events held at the Stephen C. O’Connell Center (average attendance 10,000+ fans) and Ben Hill Griffin Stadium (average attendance 80,000+ fans) with collectible roster books to enhance their gameday experience • Answer questions and sort out concerns from 1,000+ fans at 6 home UF Florida GatorFootball Games during the 2017 season • Address seating and ticketing concerns from fans at home softball games at Katie Seashole Pressly Stadium (average attendance 1,500+ fans) Show less