Accomplished and goal-oriented professional with distinguished history of success leading all aspects of marketing and communication initiatives and activities within consumer lifestyle, hospitality, healthcare, and finance industries. Stellar record of developing, implementing, and spearheading comprehensive marketing and public relations campaigns, including content marketing, corporate communications, social media/influencer marketing, and SEM strategies. Recognized for developing targeted user personas and thorough customer engagement plans. Articulate communicator with credible history of fostering robust collaborations with cross-functional teams, external agencies, vendors, partners, and key local/international clientele.Highlights from my career include:• Drove million-dollar campaign launch event in New York City that introduced Renaissance Hotels' high-stakes ad/marketing campaign, "Discover This Way," to consumers, media, influencers, and tastemakers, while managing four continent-specific campaign launch events simultaneously in Dubai, São Paulo, Paris, and Bangkok, resulting in 110M+ global social media impressions, 123M+ earned media impressions, and 36.3M+ paid media impressions. • Created and delivered key presentations on brand strategy, framework, positioning and pillars, and results to audience of key stakeholders, including quarterly GM webcasts, annual presentations to B2B / sales audiences, and annual global continent brand meetings. • Gained tone-setting high-level and niche online, print, and broadcast press coverage for extensive range of client campaigns, initiatives, and activations; top media placements appeared in Associated Press, New York Times, Forbes, and CNN Online.• Realized 869M+ earned media impressions for 2017 American Express CSR campaign, achieving 78M+ unique visitors across social media; secured more than 921K consumer interactions.• Personally developed a robust search engine marketing (SEM) strategy for Recreation.gov, the brand’s first foray into paid search, and launched via a series of Google Ads promoting various brand offerings and experiences; continue to analyze performance metrics and optimize spend and keywords on a weekly basis.