Jacob Broderick Email & Phone Number

Cincinnati, Oh, Us

Hanover, Md, Us

Chicago, Illinois, Us

Columbia, Md, Us

Happy Valley, Oregon, Us

Westport, Connecticut, Us

Zaelab is a leading digital advisory that enables organizations to transform their businesses by providing the strategic insights and solutions required to sustain growth.

Dana Point, California, Us

The word Moku is defined as a component that is part of something greater. As a “collective”, we unite all the separate aspects of eCommerce that are vital to a brand’s online success.We started Moku Collective because we recognized the widening gap between brands, retailers, manufacturers, and businesses and the actionable strategic guidance, technological expertise and exceptional, viable design they needed to make successful eBusinesses.Collectively, we have decades of experience building and managing profitable, global eBusinesses on a variety of platforms including Demandware. Our team consists of strategists, technologists, logistics and operations experts, and UX specialists who share a love of people and a penchant for creating fantastic experiences.

Cincinnati, Ohio, Us

Family & Home Care eCommerce Category Manager for P&G (Procter and Gamble)• Responsible for leading and providing oversight of all eCommerce operations for Bounty, Cascade, Charmin, Dawn, Febreze, Mr. Clean, Puffs, and Swiffer within North America. • Responsible for developing, optimizing and deploying all operational processes by clearly communicating roles and responsibilities of cross functional team members. • Oversee a team of 7 Brand Content Owners (BCOs) to ensure they understand the eCommerce operations model and processes by facilitating knowledge sharing among Family & Home Care BCOs. • Serve as the single point of contact to manage the relationship with the eContent team, eRetailer Account Executives (AEs) and brands.• Standardize & document eCommerce Operational processes to drive efficiency and consistency across functional teams• Track & communicate Operational Key Performance Indicator metrics to all levels of the organization identifying successes as well as areas for improvement with clear recommendations.• Regularly report project progress for priority initiatives to brand teams, business partners and other stakeholders clearly articulating priorities and issues, next steps, action owners and timing.• Conduct end-to-end testing of the consumer experience for Family and Home Care brands on eRetailers’ product pages

Cincinnati, Ohio, Us

North America eCommerce Solutions Manager for (P&G) Procter and Gamble• Led and managed the NA eCommerce team to ensure deliverables are provided to eRetailers for all of P&G’s products sold online. • Developed and implemented new capabilities for P&G’s brands to sell products online (iMedia, social selling on Facebook, and new eRetailer requests). • Implemented enhanced content solution for all P&G brands to deliver storefronts, enhanced product content, and videos to multiple eRetailers via syndication. • Worked very closely with Amazon, Walmart, Soap, Drugstore, and P&G eStore to optimize and increase online sales for P&G's products.• Managed eContent for P&G's Billion Dollar Brands including: Tide, Gillette, PUR, CoverGirl, Pampers, Crest, Bounty, Iams, Old Spice, Duracell, Febreeze, and many more

West Carrollton, Oh, Us

Cincinnati, Ohio, Us

• Led the strategy behind twenty-five specific paid search campaign by providing budget estimates, competitive analysis information, and insight into the industry best practices• Developed, implemented, and managed paid search campaigns on behalf of agency clients including: American Greetings, Cincinnati Bell, Long John Silver's, Ohio Lottery, Ohio State University Medical Center, Taylor Swift, Totes, TriHealth, and White Castle• Worked with clients and internal teams to determine campaign objectives, establish search-specific key performance indicators, and timelines• Performed in-depth quantitative analysis of marketing campaigns• Provided feedback and insight on reports that are delivered to clients• Implemented necessary optimizations as a result of ongoing performance analysis• Developed and implemented online search engine marketing strategies to achieve client objectives, and supported account management team• Developed, executed and monitored effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions• Provided frequent progress reports regarding online marketing efforts and related performance metrics to clients• Consulted with clients on projects requiring web analytics platform selection, implementation, and/or existing platform remediation• Coordinated with the Client Service team to develop web analytics material for incorporation within agency capabilities presentations, pitches, RFI's, RFP's, project estimates, and statements of work

Cincinnati, Ohio, Us

Digital Business Platform Project Manager for P&G (Procter and Gamble)• Coordinated the overall interactive project schedule including the efforts of vendors and agencies • Provided the single point of contact and accountability for program execution • Managed the activities of multiple entities involved in the interactive project management process • Ensured the deliverables are implemented in a timely and effective manner • Incorporated P&G’s best practices into the web development process for dozens of brands and hundreds of websites • Developed the P&G initiative process for search engine optimization, search engine marketing, analytical reporting, social media, e-mail, maintenance & operations, web development, and mobilization & transition for P&G to implement • Managed a group of twenty seasoned P&G professionals through the interactive marketing project management process

Cincinnati, Ohio, Us

Interactive Production Manager (IPM) for P&G (Procter and Gamble)• Managed the delivery of a diverse set of interactive marketing tools including websites, email campaigns, e-surveys, e-commerce sites, and other digital media for CoverGirl & Max Factor • Collaborated across multiple vendors to reach CoverGirl and MaxFactor’s Interactive Marketing objectives • Daily website maintenance & management of Covergirl.com & Maxfactor.com • Managed quality control for all aspects of the digital experience • Influential in the CoverGirl Scorecard, which displays Interactive Marketing data and sources • Managed the P&G Web Accessibility Audit for CoverGirl • Managed the SEO & paid search of Covergirl.com and Maxfactor.com • Reviewed Google Analytics, Urchin, and SearchMart daily to insure satisfactory data is reached across brands • Proposed and implemented recommendations of branded and non-branded keywords • Implemented external linking for CoverGirl.com through the use of co-branding and blogs • Reviewed email campaigns to ensure they met the brands’ requirements before execution • Trained and transitioned P&G’s outsourced agency successfully into the new role as Interactive Production Manager

Bba, Marketing And International Business

Mba, Masters Of Business Administration

National Student Exchange Program