Specialist, Marketing Management
CurrentContent creation and journey strategies lead for specific firms to support Producer Group and Specialty & Advisory markets distribution plans. Works across teams, gathering sales input, and engaging our internal & external creative team to develop tactics to drive key marketing messages. Develops marketing plans and booth setups for industry exhibits and conferences. Utilizes past and present data analytics to optimize current and future Life intermediated marketing campaigns. Delivers marketing communications including newsletters, webinars, and emails to financial advisors. Serves as a single point of contact for sales support, leading compliance review and approval for all associated content.