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Experienced SEO Specialist with a demonstrated history of working in the packaging and containers industry. Experience working in agile and marketing agency. Skilled in Search Engine Optimization (SEO), Multiple CMS Experience (Kentico, AEM, Umbraco, SquareSpace, WordPress, NopCommerce, etc.), Keyword Research, Digital Marketing, and Google Analytics. Strong media and communication professional with a Bachelor of Business Administration (BBA) focused in Marketing from Cleveland State University.
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Enterprise Seo StrategistOuterboxNorwalk, Oh, Us
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Sr. Global Seo SpecialistSealed Air Corporation May 2022 - PresentCharlotte, North Carolina, United States• Led cross-departmental collaboration efforts with keyword research including discovery and expansion of keyword opportunities to make recommendations for organic SEO success and for search engine marketing.• Spearheaded SEO strategy implementation for major site integrations and translated site launches, ensuring seamless performance across platforms, and driving significant improvements in organic traffic.• Designed and managed a comprehensive SEO workflow process, covering audits, keyword research, on-page SEO, link building, and technical analysis, establishing operational standards across teams. • Delivered monthly, quarterly, and annual performance reports on KPIs, offering data-driven insights and strategic recommendations to stakeholders for ongoing optimization efforts.• Oversaw content development and off-page SEO initiatives, such as link-building campaigns, contributing to an increase in domain authority and overall site health.• Develop and implement off-page tactics such as link-building campaigns to increase domain authority and referral traffic.• Guided the team through algorithm updates, leading efforts to mitigate risks and implement corrective measures for SEO success.• Monitor website performance across major search platforms to recommend and implement strategies to support SEO optimization plans.Asist with the translated site launches and integration of acquired websites including SEO strategies, URL re-directing, sitemap accuracies, etc.• Collaborate with internal teams, external contractors, or vendors on project development, timelines, and results.• SEO Tools Used – Adobe Analytics, Google Analytics, Google Search Console, BrightEdge (Certified Professional), SEMrush, OnCrawl, Screaming Frog, Full Story, Miro, Adobe (AEM) -
Global Seo & Web Operations LeadSealed Air Corporation Oct 2020 - Present
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Web Content AdministratorAutomated Packaging Systems, Inc. Apr 2019 - PresentStreetsboro, OhioWeb Content Administrator in Streetsboro, OH at Automated Packaging Systems. I am responsible for tactical and detailed administration of the global, localized content in a content management system for all company websites, while ensuring a positive user experience. My duties include:- Administration and maintenance of all domestic and foreign company web sites including placing, reviewing, modifying, documenting, testing and evaluating/reviewing content.- Assisting in defining the requirements needed to complete projects and meet objectives related to creating or modifying customized templates, new tools, web-based applications, and other web development needs.- Continuously monitoring industry trends, technologies and standards and be able to research, recommend and analyze technologies as they emerge.- Reporting and analyzing web site traffic to gauge the effectiveness of online strategies, promotional activities, and company goals.
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Digital Marketing SpecialistAztek: A Web Design, Development & Digital Marketing Agency Oct 2015 - Nov 2018Cleveland/Akron, Ohio Area• Developed and implemented SEO strategies for 15-20 clients that improved their search engine and organic traffic performance.• Created monthly on-site and off-site SEO opportunities• Coordinated with content specialist (writer) to clarify deliverables needed from SEO opportunities• Assisted with content strategy for quarterly client game plans• Created and implemented internal linking and external link building opportunities • Initial program keyword research recommendations• Local SEO• Implemented SEO changes and new content on client websiteso Proficient in various CMS's - Umbraco, WordPress, Squarespace, NOP Commerce, Custom CE• Developed SEO strategy and conversion rate optimization across multiple e-commerce websites • Initial technical assessment and recommendations for improving technical SEO• Installation of Google Analytics, Webmaster Tools (Search Console), and Google Tag Manager• Monthly reporting to include program keyword ranking, ROI, phone and form conversions, and other important KPI’s• Conversion rate optimization (CRO) and usability recommendations• Monthly scheduled client meetings to review program strategy, performance, and deliverables• Continued education and remained up to date with industry trends to uncover new opportunities for clients' websitesSEO Platforms used: - BrightEdge (Certified Professional) - SEMrush - Moz & Moz Local - Keysearch.com - ScreamingFrog - CallRail (Call Tracking) - CrazyEgg (Heatmap Tracking) -
Executive AssistantCassell Enterprises, Inc. Jan 2010 - Oct 2015Vermilion, Ohio• Market current real estate listings on the internet and print advertising.• Produce Excel Spreadsheets for company documents and financial statements.• Manage the complete redesign and launch of the company's website in 3 months.• Design templates for the content management system to promote SEO and conversion best practices • Develop onsite body content, Meta descriptions and page titles in support of SEO strategies.• Design and create marketing collateral for sales meetings and clients• Create an official company page on Facebook to facilitate interaction with customers.
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Sales AssociateGordon Food Service Jan 2013 - Sep 2015Sheffield, Ohio• Employee of the year - 2014 • Customer relations – answered customer queries regarding the store and the merchandise• Merchandise display, cashier, cross trained throughout the store, cross-selling -
Bank TellerKeybank May 2011 - Aug 2012• Cross-selling throughout each branch • Obtained referrals through effectively selling and setting an example for team members • Demonstrated systems proficiency for financial transaction software to review daily accounting -
Bank TellerCedar Fair Entertainment Company May 2010 - Aug 2010
Jacob Casto Skills
Jacob Casto Education Details
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Marketing -
Computer Systems Networking And Telecommunications -
Finance, General -
Finance, General
Frequently Asked Questions about Jacob Casto
What company does Jacob Casto work for?
Jacob Casto works for Outerbox
What is Jacob Casto's role at the current company?
Jacob Casto's current role is Enterprise SEO Strategist.
What is Jacob Casto's email address?
Jacob Casto's email address is ja****@****bag.com
What is Jacob Casto's direct phone number?
Jacob Casto's direct phone number is +144078*****
What schools did Jacob Casto attend?
Jacob Casto attended Cleveland State University, Robert Morris University - Illinois, University Of Toledo, Kent State University.
What are some of Jacob Casto's interests?
Jacob Casto has interest in Sales, Health, Children, Content Marketing, Adwords, Education, Environment, Digital Marketing, Science And Technology, Seo.
What skills is Jacob Casto known for?
Jacob Casto has skills like Team Leadership, Digital Marketing, Search Engine Optimization, Google Analytics, Microsoft Office, Networking, Organic Search, Seo, Social Media Marketing, Computer Science, Social Media, Google Webmaster Tools.
Who are Jacob Casto's colleagues?
Jacob Casto's colleagues are Jeffery Dale, James Miklos, Barry Man, Michael Thomas, Margaret Allen, Giovanni Diaz, Gaston Sayago.
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Jacob Casto
Executive Team Leader At Target | Business Student At Arizona State University | Dedicated To Professional Growth And In-Depth Company KnowledgePhoenix, Az -
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