Jacob Casto Email & Phone Number

Norwalk, Oh, Us

Charlotte, North Carolina, United States

• Led cross-departmental collaboration efforts with keyword research including discovery and expansion of keyword opportunities to make recommendations for organic SEO success and for search engine marketing.• Spearheaded SEO strategy implementation for major site integrations and translated site launches, ensuring seamless performance across platforms, and driving significant improvements in organic traffic.• Designed and managed a comprehensive SEO workflow process, covering audits, keyword research, on-page SEO, link building, and technical analysis, establishing operational standards across teams. • Delivered monthly, quarterly, and annual performance reports on KPIs, offering data-driven insights and strategic recommendations to stakeholders for ongoing optimization efforts.• Oversaw content development and off-page SEO initiatives, such as link-building campaigns, contributing to an increase in domain authority and overall site health.• Develop and implement off-page tactics such as link-building campaigns to increase domain authority and referral traffic.• Guided the team through algorithm updates, leading efforts to mitigate risks and implement corrective measures for SEO success.• Monitor website performance across major search platforms to recommend and implement strategies to support SEO optimization plans.Asist with the translated site launches and integration of acquired websites including SEO strategies, URL re-directing, sitemap accuracies, etc.• Collaborate with internal teams, external contractors, or vendors on project development, timelines, and results.• SEO Tools Used – Adobe Analytics, Google Analytics, Google Search Console, BrightEdge (Certified Professional), SEMrush, OnCrawl, Screaming Frog, Full Story, Miro, Adobe (AEM)

Streetsboro, Ohio

Web Content Administrator in Streetsboro, OH at Automated Packaging Systems. I am responsible for tactical and detailed administration of the global, localized content in a content management system for all company websites, while ensuring a positive user experience. My duties include:- Administration and maintenance of all domestic and foreign company web sites including placing, reviewing, modifying, documenting, testing and evaluating/reviewing content.- Assisting in defining the requirements needed to complete projects and meet objectives related to creating or modifying customized templates, new tools, web-based applications, and other web development needs.- Continuously monitoring industry trends, technologies and standards and be able to research, recommend and analyze technologies as they emerge.- Reporting and analyzing web site traffic to gauge the effectiveness of online strategies, promotional activities, and company goals.

Cleveland/Akron, Ohio Area

• Developed and implemented SEO strategies for 15-20 clients that improved their search engine and organic traffic performance.• Created monthly on-site and off-site SEO opportunities• Coordinated with content specialist (writer) to clarify deliverables needed from SEO opportunities• Assisted with content strategy for quarterly client game plans• Created and implemented internal linking and external link building opportunities • Initial program keyword research recommendations• Local SEO• Implemented SEO changes and new content on client websiteso Proficient in various CMS's - Umbraco, WordPress, Squarespace, NOP Commerce, Custom CE• Developed SEO strategy and conversion rate optimization across multiple e-commerce websites • Initial technical assessment and recommendations for improving technical SEO• Installation of Google Analytics, Webmaster Tools (Search Console), and Google Tag Manager• Monthly reporting to include program keyword ranking, ROI, phone and form conversions, and other important KPI’s• Conversion rate optimization (CRO) and usability recommendations• Monthly scheduled client meetings to review program strategy, performance, and deliverables• Continued education and remained up to date with industry trends to uncover new opportunities for clients' websitesSEO Platforms used: - BrightEdge (Certified Professional) - SEMrush - Moz & Moz Local - Keysearch.com - ScreamingFrog - CallRail (Call Tracking) - CrazyEgg (Heatmap Tracking)

Vermilion, Ohio

• Market current real estate listings on the internet and print advertising.• Produce Excel Spreadsheets for company documents and financial statements.• Manage the complete redesign and launch of the company's website in 3 months.• Design templates for the content management system to promote SEO and conversion best practices • Develop onsite body content, Meta descriptions and page titles in support of SEO strategies.• Design and create marketing collateral for sales meetings and clients• Create an official company page on Facebook to facilitate interaction with customers.

Sheffield, Ohio

• Employee of the year - 2014 • Customer relations – answered customer queries regarding the store and the merchandise• Merchandise display, cashier, cross trained throughout the store, cross-selling

• Cross-selling throughout each branch • Obtained referrals through effectively selling and setting an example for team members • Demonstrated systems proficiency for financial transaction software to review daily accounting

Bachelor Of Business Administration (Bba), Marketing

Associate'S Degree, Computer Systems Networking And Telecommunications

Activities and Societies: Student Support Services (SSS), Robert Morris University-Illinois Bowling TeamMember of the 2013 National.

Finance, General

Activities and Societies: University of Toledo Bowling TeamVarsity Bowling Team

Finance, General