• Lead the implementation of strategic vision set by Chairman, fostering alignment across all business units. • Champion critical projects and initiatives to meet organizational goals and efficient delivery.• Acting as central point of internal communication to ensure information flows effectively, facilitating decision-making. • Led marketing team for US$27B AUM global asset management company with innovative quant strategies to generate alpha from investing in China and other emerging markets; initiated, recruited, and managed newly formed team across US, China, Taiwan, and UK.• Developed and evolved comprehensive brand strategy, messaging framework, and go-to-market plan to support strategic marketing goals and business revenue targets; supported AUM growth of US$3B from 2016 to 2021 YTD.• Responsible for planning and execution of demand/lead generation, industry events/roadshows, marketing operations, channel management, digital marketing, and PR/communications; consistently met and exceeded line of business owners’ expectations.• Created, implemented, and managed sales operations and enablement processes, including CRM (Salesforce) adoption, campaign tracking capabilities, and BI/reporting; enhanced strategic deal engagement and enabled robust pipeline management in partnership with business development teams.• Led the launch campaign of Rayliant Quantamental China Equity ETF ($RAYC), the world’s first active China equities ETF on the New York Stock Exchange (NYSE) in 2020.• Spearheaded multiple corporate development initiatives, including global business plan development, international office expansion (founding member of Rayliant Taiwan subsidiary), fundraising, investor relations, and joint venture with key strategic partners in China.

• Defined and led go-to-market strategy for HP worldwide SMB hybrid cloud solution (hardware, software, services), including opportunity sizing, solution offerings, channel engagement model, and sales enablement & marketing motions.• Developed content marketing strategy and created relevant content aligned with SMB buyers’ journey and business outcomes to drive awareness and preference for HP SMB on-premise and hybrid solutions. • Served as APJ regional liaison; managed regional interlock process and partnered with sales and marketing leaders to drive SMB segment program development and execution.• Collaborated with key stakeholders, including product groups, regional teams, solution architects, and strategic partners (Microsoft, VMware), to drive HP small and mid-size business solution planning, development, and adoption; focused on HP Enterprise Group portfolio (Server, Storage, Networking, Technology Services, Cloud & Software).• Led cross-functional and cross-cultural global teams and external agencies to define, develop, and execute end-to-end SMB demand generation campaigns; delivered 5x ROI from print ads, social media elements, digital media components (microsite, search keyword, video, banner ad), direct mail, eDM collateral, call guides, and customer-facing presentation materials. • Managed worldwide EG SMB team strategic planning process; collaborated with product groups and regional SMB leads to develop FY 2012/2013 worldwide SMB strategic plan.• Awards & Recognition: HP Marketing Breakthrough Award (2014); HP Making a Difference Award – Marketing a Difference: Customer (2013).

• Led strategy, planning, and execution (including content management) of Partner Marketing Center (PMC), a self-service marketing technology platform enabling partners worldwide to execute lead generation campaigns; results included 62 PMC local sites with 73K+ unique visitors and 43K+ downloads per quarter.• Partnered with key stakeholders (product marketing, OEM marketing, small and mid-size business segment marketing, central marketing teams) to deliver global SMB marketing campaigns by 50 subsidiaries worldwide with US$11M+ in planned investments for FY 2010; campaigns included product launches for Windows 7, Office 2010, Windows Server 2008 R2, and Microsoft Forefront Security Suite.• Created partner channel marketing vision for GCR and APAC region; delivered 7x ROI for GCR (2009) and 5x ROI for APAC (2008) through development and launch of scalable channel partner marketing engine and process to grow pipeline revenue (co-funded pilot programs with regional partner marketing teams).• Built and led SMB partner marketing strategy for launch of Windows 7 and Microsoft Dynamics CRM SaaS offering; aided partner readiness, demand generation, and sales acceleration efforts to/through distributors, large account resellers (LARs), and value-added resellers (VARs).• Led SMB public sector transactional partner strategy (distributors, LARs, and VARs in government, healthcare, and education industries); achieved 21% YoY revenue growth in FY 2010 through collaboration with Worldwide Public Sector Group and channel development managers globally (partner selection/recruitment/readiness, campaign execution, and sales activation).• Awards & Recognition: Microsoft Gold Star Award (2006, 2009).

• Led and conducted research on motor circuit testing industry to validate market size and growth rate; identified key product features required for entering the market.

• Analyzed market trends and opportunities in the visual display industry• Managed US$500K marketing campaigns (advertising, public relations, promotional road shows, and exhibitions) to enhance Samsung brand recognition in Taiwan• Increased sales by US$30M+ per year and grew market share from 1% to 10% in 2002 through active management of channel partners and cultivating strategic alliances.

• Managed US$3M account; analyzed and researched industry trends, built financial models and performed valuation analysis, assessed investment opportunities and risks, designed and conducted due diligence, and championed investments through internal commitment committee approval process