Jacob Chi Email & Phone Number

Taipei, TW

Taipei City, Taiwan

• Lead the implementation of strategic vision set by Chairman, fostering alignment across all business units.
• Champion critical projects and initiatives to meet organizational goals and efficient delivery.
• Acting as central point of internal communication to ensure information flows effectively, facilitating decision-making.
• Led marketing team for US$27B AUM global asset management company with innovative quant strategies to generate alpha from investing in China and other emerging markets; initiated, recruited, and managed newly formed.
• Developed and evolved comprehensive brand strategy, messaging framework, and go-to-market plan to support strategic marketing goals and business revenue targets; supported AUM growth of US$3B from 2016 to 2021 YTD.
• Responsible for planning and execution of demand/lead generation, industry events/roadshows, marketing operations, channel management, digital marketing, and PR/communications; consistently met and exceeded line of.

Taiwan

• Defined and led go-to-market strategy for HP worldwide SMB hybrid cloud solution (hardware, software, services), including opportunity sizing, solution offerings, channel engagement model, and sales enablement &.
• Developed content marketing strategy and created relevant content aligned with SMB buyers’ journey and business outcomes to drive awareness and preference for HP SMB on-premise and hybrid solutions.
• Served as APJ regional liaison; managed regional interlock process and partnered with sales and marketing leaders to drive SMB segment program development and execution.
• Collaborated with key stakeholders, including product groups, regional teams, solution architects, and strategic partners (Microsoft, VMware), to drive HP small and mid-size business solution planning, development, and.
• Led cross-functional and cross-cultural global teams and external agencies to define, develop, and execute end-to-end SMB demand generation campaigns; delivered 5x ROI from print ads, social media elements, digital.
• Managed worldwide EG SMB team strategic planning process; collaborated with product groups and regional SMB leads to develop FY 2012/2013 worldwide SMB strategic plan.

Redmond, Washington, USA

• Led strategy, planning, and execution (including content management) of Partner Marketing Center (PMC), a self-service marketing technology platform enabling partners worldwide to execute lead generation campaigns.
• Partnered with key stakeholders (product marketing, OEM marketing, small and mid-size business segment marketing, central marketing teams) to deliver global SMB marketing campaigns by 50 subsidiaries worldwide with.
• Created partner channel marketing vision for GCR and APAC region; delivered 7x ROI for GCR (2009) and 5x ROI for APAC (2008) through development and launch of scalable channel partner marketing engine and process to.
• Built and led SMB partner marketing strategy for launch of Windows 7 and Microsoft Dynamics CRM SaaS offering; aided partner readiness, demand generation, and sales acceleration efforts to/through distributors, large.
• Led SMB public sector transactional partner strategy (distributors, LARs, and VARs in government, healthcare, and education industries); achieved 21% YoY revenue growth in FY 2010 through collaboration with Worldwide.
• Awards & Recognition: Microsoft Gold Star Award (2006, 2009).

Everett, WA, USA

• Led and conducted research on motor circuit testing industry to validate market size and growth rate; identified key product features required for entering the market.

Taiwan

• Analyzed market trends and opportunities in the visual display industry
• Managed US$500K marketing campaigns (advertising, public relations, promotional road shows, and exhibitions) to enhance Samsung brand recognition in Taiwan
• Increased sales by US$30M+ per year and grew market share from 1% to 10% in 2002 through active management of channel partners and cultivating strategic alliances.

Taiwan

• Managed US$3M account; analyzed and researched industry trends, built financial models and performed valuation analysis, assessed investment opportunities and risks, designed and conducted due diligence, and championed.

Mba, Marketing, Finance

Activities and Societies: Active member of Global Business Association Club•Evert McCabe Fellowship / The UPS Foundation (2004-2005).

Ba, International Business & Information System Management

Education record