VintageView modernized wine cellar design by developing the label-forward wine rack in 2001 and continues to innovate with distinctive design and remarkable quality. VintageView is the preferred wine storage option for leading design and build professionals.In this position, I manage a team of design and creatives + a sizable marketing spend. Our department defines the brands, creates ROI-focused campaigns and content, leads outreach efforts, works closely with sales efforts, and is largely responsible for our market penetration and name-brand growth.Successes:• 4.5x company revenue growth (2016-2022)• implementation of Pardot and Marketing Cloud• more than a dozen new products launched• six-figure ad spend with provable metrics• relaunch of website and brand (mid 2022)• 2x or more growth for web traffic and social audiences (since 2016)• 5 new international markets

The Associate Board assists Big Bros/Big Sisters of Colorado in fundraising and awareness building.

Led client- and company-facing public relations initiatives on a local, regional and national level. In addition, drove content and strategy for digital, traditional advertising and branding campaigns — including corporate and internal messaging — for clients including Broward College (Fla.), Cook County Hospital System, Colorado wine industry and Hyatt Hotels.

Local Winos Media specialized in editorial and marketing. The latter piece offering specialization in branding, marketing and advertising solutions for wine- and food-related businesses. Clients included the Colorado Wine Industry Development Board, Colorado Association of Viticulture and Enology, Boulder Creek Winery, Bonacquisti Wine Co., and Mesa Park Vineyards. The content side covered a network of local wine writers in Colorado, New Mexico and Texas. We also worked closely with Godot Communications, a full-service ad agency, on a number of projects.

No. 2 editor for city's lifestyles publication. Directed and wrote content packages. Assisted on design. Ran interactive video shoots. Wished this gig lasted longer. The magazine shuttered in April ‘11.

Produced content for print and online products in various North American markets, including San Francisco, Colorado, Seattle and Vancouver. Other responsibilities included designing web content plans that integrated print products and social media marketing. Clients included tourism boards and convention bureaus.

Developed editorial vision for more than 2,200 contract writers across the U.S. Provided coaching, editing and web-writing services to the writers working as Examiners. Tasked with meeting aggressive recruitment and page view goals.

Structured the editorial departments, developed the editorial calendar, and provided editing and writing for the first two issues of this national start up magazine covering cruiser bicycle culture.

Editor of 70,000 circulation monthly magazine focusing on the lifestyles of Boulder County and the north Denver metro area. Wrote content, managed freelancers and collaborated on design. Yellow Scene Magazine was a finalist in 2008 and 2009 for most improved consumer magazine in the western U.S.

Oversaw a staff of six in producing both an award-winning daily and weekly newspaper that serviced Aurora, a city of more than 300,000 residents. Won accolades for weekly news column.

Wrote award-winning weekly sports columns and feature stories covering Fort Lewis College and Durango High School sports. Also covered skiing and a variety of outdoor sports.

Covered town politics and business in both Mountain Village and Telluride. Learned how to effectively source Page One material in the off season, on a deadline, by talking up the town at the popular Main Street coffee cart.

If you ever need a mattress, I know what to look for to ensure value and quality.

Cooked for (mostly inebriated) college kids, managed delivery routes, warded off bill collectors, and brought copious leftovers to my roommates.

Damn fine produce. Got fired because, well, I knew nothing about said damn fine produce.

Learned to drive a stick on some pretty fancy trucks.

Scraped gum off the bottom of elementary school desks.

Made grinders. They were awesome. Was told by my boss I’m pretty dumb for a smart kid.