Student Marketing Researcher
Helped to lead a class-wide project over the course of the semester, analyzing restaurant-preference trends among students of the university.Conducted in-depth competitor analysis, identifying key market trends and opportunities that led to conclusions that could aid a companies success.Conducted extensive consumer research to identify new target demographics.Analyzed market trends and consumer behavior to develop pricing strategies that opened up untapped markets.Implemented a data-driven approach to marketing decision-making, resulting in a clear actionable plan for the restaurants to get more customers.