Jacob Lehman Email & Phone Number

Neenah, WI, US

Irving, TX, US

• Grew point of market entry Huggies variant Share to 5 year high and created the 3rd highest Neuro tested creative by leading Huggies 2022 media executions across 5 major campaigns and developing extensive Paid, Earned.
• Led a new Owned Social strategy that resulted in +300% engagement and +10% user base growth
• Developed the 2023 Media Strategy, driving improvements in Audience Strategy and overseeing advertising reporting in order to improve ROI’s and achieve Brand results
• Created a 1PD strategy that moved Huggies from an acquisition to a utilization mindset, enabling a stronger ROI
• Led Fetch and the innovative HR+ rewards program to 1MM members, 300% YoY $ sales growth and a 1.5 ROICreative I have brought to market: - https://www.youtube.com/watch?v=VBtOVD-ubdk.

Irving, TX, US

• Creating the go-to-market strategy for Scott ComfortPlus by analyzing consumer insights, identifying the right channels for growth, implementing customer tactics, and executing with measurable KPI’s
• Developed a digital CP Buy/Get program for a full Sector that collects 1st party data and incentivizes stock-up by leading multiple agencies through the development of websites, creating KV’s/OLA’s and partnering with.
• Improved Scott’s Omni-channel presence by updating Customer PDP’s with new claims and content
• Coaching 2 new ABM’s; helping to improve their analytical, communication, and leadership skills

Irving, TX, US

• Led a cross-functional team in executing +50 SKU/product projects across Cottonelle and Scott Brands while always delivering on schedule by solving complex problems, P&L analysis, clear communication, and teamwork
• Presented actionable insights to leaders monthly for Scott and Cottonelle Brands by analyzing performance and marketing tactics by utilizing Nielsen POS and Panel data
• Created Scott’s 2021 Brand Operating Plan which helped gain large DPSM wins in WMT and other Customers

Irving, TX, US

As the Senior Financial Analyst of FP&A, I was responsible for the analytics on KCNA's $500MM A&CP spend. I develope playbooks that enable our Brand teams to invest in high ROI activities that grow both the top and bottom line. I also deliver insights that reduce non-working spending, allowing KC to invest more in Working A&CP spending that will drive more.

Irving, TX, US

As the Senior Financial Analyst for Kroger AFC, I was responsible for minimizing Trade and maximizing ROI's on all promotional activity as well as maximizing margins on everyday sales. I improved margins through teamwork with my sales partner by adjusting our promotional mix and investing in margin to keep competitors off the shelf which allowed us to win.

Irving, TX, US

Financial Analyst for a manufacturing facility with an annual spend of $400MM. I created and presented cost models that delivered cost savings and productivity improvements. I was responsible for all budgeting, reporting and forecasting for my mill. My responsibilities grew into leading the entire Financial Analyst team of 8 in full-year budgeting.

Irving, TX, US

Key Achievements: ► Led 7 member team and increased sales by $1+MM, saved $100M and 320 work days YTD by reestablishing an abandoned process; analyzed and presented quantitative and qualitative benefits; trained sales team► Led financial analysis, development and production for $500M product launch trial pack, increasing margins 21% by modeling COGS across.

Purchase, New York, US

Key Achievements: ► Generated $700M in savings with cross-functional team of 7; identified operation inefficiencies, analyzed COGS and redesigned package; presented findings, leading to consolidation of production assets ► Performed sustainability case study for cereal packaging, identifying 35% reduction in materials over 3 year transition period for 6.

Blackfriars, London, GB

Key Achievements: ► Accurately analyzed entire divisions 600+ SAP specifications, improving efficiency and clarity; saved unidentified $150M in distribution analysis► Communicated project findings to managers and presented formal recommendation

Bachelor'S Degree, Major: Packaging Engineer, Minor: Economics, Specialization: Sustainability

Education record