Jacob Maxin Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas Area

• Developed models to prioritize 630K database contacts for tailored lead list builds on 320 auctions—homes worth over $500 million in total sales price.• Designed projects to relate property attributes and campaign statistics to identify variable correlation in the company’s most lucrative deals. • Engineered Salesforce automation to track highly qualified home buyers, enhance database intelligence on consumers, and modernize future campaign strategy.• Implemented database-wide geolocation normalization to eliminate inconsistencies, match records across 3rd party data sources, and enhance reporting.• Completed report, dashboard, list view, permission set, and custom object builds for stakeholders across all business units to streamline data-centric decision making.• Monitored SFDC data integrity and developed processes to identify, analyze, and prioritize duplicates to merge and delete appropriate records.• Worked closely with Senior Salesforce Admin and company leadership in strategic project scoping, development, testing and deployment for crucial instance improvements and integrations.• Analyzed macroeconomic trends in nationwide property listing data containing over 200K records to pre-qualify leads for over 200 demand generation campaigns.• Built property valuation models to identify microeconomic market trends and further qualify over 6,500 demand generation opportunities.• Implemented scalable lead analysis into opportunity workflows to accommodate YoY growth in pipeline volume—resulting in 32% YoY growth in revenue, worth an additional $6 million.