Jacob Mcpherson - Cement Creative Email & Phone Number

Berlin, Germany

Cement Creative is a cross-border growth marketing, editorial content creation and storytelling agency focused on trust-building, domain authority, and customer conversion for start-ups and SME’s. In addition, Cement Creative supports artists with creative consulting, management, and digital merchandising strategies.Services include:•Growth marketing & SEO•Editorial content production, development, & creation•Digital curation & strategy•Online merchandising and sales•PR & influencer strategies•Media partnerships•B2B/B2C audience development & customer conversion•Artist management and consultingPast clients:YouTube (US), Google Play (US), Havas Worldwide (US), Alejandro Ingelmo (US), Praytell Agency (US), Wallplay (US), Skipr (BE), Cowboy (BE), Fixter (UK), OfficeServe (UK), The Other Agency (BE), Digizik (BE)

Poznań, Wielkopolskie, Poland

Researching, generating, and proofreading SEO-friendly copy in English for e-commerce platforms including Amazon & collaborating with EN>FR localisation teams.

New York, Ny

•Managed programming, SEO and marketing for “Talks@Google,” an internal series highlighting celebrities and influencers like Emile Hirsch, Paul Rudd, and fashion industry insiders such as Julie Gilhart (former head-buyer at Barney’s New York).•Contributed functional expertise to the strategic planning and tactical execution of a quarterly merchandising calendar of features and promotions for print partners like Hearst, Conde Nast, HarperCollins, Hachette, and Macmillan.•Developed effective store programming, processes and tracking in conjunction with internal cross-functional teams (Content Programming, Product, Engineering, Design, Marketing) and external content partners.•Provided metrics-based analyses of store merchandising programs and recommendations for enhancing their effectiveness.•Helped drive a unique customer experience, while contributing to the Google Play Content Programming team’s global efforts.

Greater New York City Area

Artist Management & Development, Monarch Artists •Facilitated relationship between Monarch and The Orchard to launch a digital label.•Assisted clients with social media planning and best practices.•Connected clients with publicists for representation.•Crafted branding and identity for clients.YouTube Strategy, Dos Equis / Havas Worldwide•Elevated "The Most Interesting Man" on YouTube•Provided insight on best practices for the social media platform•Created guide for future brand effortsArtist Relations, Musio.com•Coordinated with artist management companies to on-board new talent.•Brought strategic partnerships to business development team.•Supported social media and marketing efforts.Digital Strategy, YouTube.com/EncoreSessions •Reached out to key bloggers and influencers with press releases of upcoming performances and fielded media requests for coverage. Followed up when post performance video was published.Music Contributor, GuestofaGuest.com •Added music coverage and expanded audience.

Greater New York City Area

Supported music marketing director and assisted with editorial planning / promotion for record label partners (Warner Music Group/ADA, EMI, Sony, Universal, Indies), licensing partners (The Orchard, INgrooves Fontana), and content partners (VEVO) managed by business development team.•Featured new album releases and music videos on the carousel of www.youtube.com/music.•Assisted social media manager with music related posts to Twitter, Facebook, and Google +.•Provided programming partners (Pitchfork, Vice/NOISEY, The Warner Sound, Fuse) with social media support.•Collaborated with The Zoo to market live streams for Bonnaroo, JazzFest, and Coachella and participated in weekly calls to determine appropriate promotion, such as Tweeting and posting to Facebook/Google + during live streams.

Greater New York City Area

Pulp Lab is a curated trend and creative agency with expertise in brand communications, digital media, and consumer engagement programs centered on style, design, and culture. With outposts in New York + Los Angeles + local "Culture Casters" across the country, Pulp Lab’s team covers the most intriguing developments taking place across the globe in products and fields as diverse as food, fashion, music, technology, advertising, and film.•Assisted with social media planning and strategy for MSN Postbox and YouTube.•Served as primary editorial and photo contributor for blog on www.pulplab.com, while providing coverage for NYC fashion weeks, CMJ, SXSW, and other cultural tent-pole events.•Increased presence on social media networks (Twitter and Facebook) through blog posts and relationships, resulting in doubled traffic over one year.•Planned New York Fashion Week party featuring independent designers and musicians, assisted with sold out residency at Piano’s for emerging musicians, and coordinated and promoted unofficial CMJ showcase.Projects:•YouTube Social Media Community Manager•YouTube Music Editorial Programming•MSN Postbox Content Contribution

Greater Chicago Area

The Windish Agency is an independent booking agency based in Chicago, IL. Supported agents and administrators with database organization, Visa paperwork for international artists, and following up with promoters.

Greater Chicago Area

BIZ 3 is an independent PR company based in Chicago, IL. Reported to senior publicists. Organized email and phone follow ups, prepared and sent mailings, and completed projects for clients.

Greater New York City Area

Beggars Group / Matador Records is an independent group of labels (Young Turks, 4AD, XL Recordings, Matador, and True Panther Sounds). Shared duties with the direct marketing manager, including street team management, event planning, and concert promotion.

Master Of Arts - Ma, Arts And Society

Bachelor Of Arts (B.A.), Marketing Communication

Bachelor Of Architecture (B.Arch.), Architecture

Bachelor Of Architecture (B.Arch.), Architecture