Chief Marketing Officer And Founding Member
St. Louis, Mo
• Acted as executive partner and strategic marketing lead for the organization• Managed marketing team goals, creative direction, budget, media buys, social media, website, promotions, and timelines to meet KPIs• Coordinated competitive research including market analysis, restaurant trends, and business competitors• Oversaw and implemented findings from business analysis related to user acquisition, conversion rates, engagement rates, customer satisfaction, renewal rates, sales force effectiveness, and profitability• Partnered with other GiftAMeal executives on new and creative business opportunities and innovations to grow the business and increase restaurant partnerships, as well as day-to-day operations and decision-making• Managed public relations including relationship development with local media (resulting in 200+ individual press pieces and articles), user base, charitable organizations, restaurants, and other stakeholdersBusiness Stats at the end of my time with GiftAMeal: • 450,000+ meals provided through partner food banks• 35,000+ app downloads• 200+ partner restaurants• 3 market areas (St. Louis, Chicago, and Detroit)• 7 total employees• 200+ individual media mentions across television, radio, print and digital mediaCompany Accomplishments: • Winner of the 2020 Global Impact Awards• 2019 Innovation Award from the Mayor of St. Louis• 2019 Midwest Digital Marketing Conference Winner• Top 25 Startup of the Year at 2019 SXSW• 2018 Arch Grant recipient ($50,000 grant plus services)• $165,000 investment round• $100,000 investment from Capital Innovators (their first investment in an undergraduate-owned company - 2016) • Startup Connection People's Choice Award, Slalom Prize, and Enterprise Prize