Jacob P. Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

New York, Us

- Agency lead for talent attraction strategy, branding, and marketing for large S&P 500 global company- Work alongside analytics team to tag digital assets related to programmatic media, website behavior, social media, and testing- Provide data analysis reports on diverse data points collected from career site analytics, programmatic media, social media, and email marketing campaigns- Research domestic and international markets to understand culture, customs, competitors, and target market- Work with international teams in global markets to provide relevant positioning and branding strategies to address critical business needs- Use research findings to develop brand and marketing strategies to resolve critical business needs- Provide daily project management and consulting to clients on all aspects of talent attraction marketing- Maintain expert understanding of the client’s entire global portfolio, quarterly directives, and key performance indicators- Campaigns in 2017 - 2018 contributed directly to quality global hires in business critical areas such as Software Engineering, Development, IT, Business Development, and Project Management

Mountain View, Ca, Us

- Certified and recognized Google Adwords and Google Analytics expert- Strategically built and grew relationships with clients through self developed digital, video, and written mediums- Identified program gaps and developed product resource materials including copy- Provided dedicated account management on behalf of Google to over 300 quarterly business clients- Administered expert consultation business coaching, and support to 300 clients per quarter based on strategic company goals- Quickly identified and resolved client issues- Worked cross-functionally with product, marketing, and customer support teams- Applied advanced marketing tactics to build and execute long term advertising campaigns- Used cutting edge tools and real-time problem solving to increase client profitability

Northville, Mi, Us

- Quickly learned applicable understanding of artificial intelligence and machine learning technology at center of company's products- Worked directly with CEO to create new company vision, product portfolio, service offerings, and pricing strategy- Designed company’s inbound and outbound marketing strategy- Developed and executed new branding across all company products, digital properties, and sales materials- Reported on web and email analytics to executive team- Created dynamic content strategy to increase website traffic and sales leads- Created, executed, and populated new company website- Increased website page views by 50%- Wrote and performed keyword research for digital advertisements on Google, Twitter, and LinkedIn platforms- Produced marketing and sales messaging for all products and services- Executed global sales calls, emails, and assisted with management of sales pipeline- Developed email marketing programs for prospective and current clients using automated drip techniques

Detroit, Mi, Us

- Served as a liaison to effectively communicate social strategy, learning’s, and ideas to Cadillac client- Worked with senior team members and social advertising team on strategy, testing, and learning’s of Cadillac social advertisements- Assisted with ideation, planning, communication, and execution of client requested projects and initiatives- Worked with digital advertising agency partner with content and platform strategy for social advertising campaigns- Created social strategies to accommodate client and analytical learnings- Developed copy for Cadillac social ad campaigns- Administered community management for over 4,500,000 fans and followers across all Cadillac social media platforms including posting and moderation- Created copy for, and developed, monthly content calendars two months in advance for Cadillac Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest, and Google+ platforms

Marketing/ Management, Business

General Education Business