• Collaborated with the CEO to strategize, promote, and execute product showcase events and digitalmarketing campaigns including a TikTok relaunch, increasing customer engagement and acquisition by20%.• Partnered closely with the Marketing Manager on brand strategy for crafting campaigns which highlightedand distinguished product's unique attributes in a crowded wine market.• Spearheaded the creation and management of social media content for Instagram and TikTok and tracked metrics of user engagement.

Developed intercultural competencies through working directly with real global companies including designing and building an ecommerce website using Shopify, creating paid and organic social media content for Instagram and Facebook, implementing brand guidelines and developing on-brand creative and copy, and evaluating and reporting on marketing campaign performance using Google Analytics.

• Oversee fraternity Instagram, including all photos, videos, and graphics posted to the account. • Crafted social media strategy to influence change of the frat life image at American University.

• Produced condensed highlight clips of lacrosse games and interviews for the Lax Sports Now to advertise upcoming events and episodes for social media channels.• Edited highlight reels (cable TV) which aired in-between lacrosse games.

Created graphics, videos, and physical assets to market NES Group’s construction of banks and credit unions, including developing a 6-sided pop up cube to advertise the unification of the different branches of the company, a double-sided mailer advertising the digital side of banking and how the future of banking is “Phygital” (Physical + Digital), and a year’s worth of holiday social media posts.• Developed and executed B2C advertising campaign, including mailers, social posts, and events to market the company’s 50th year in business.• Trained and managed assignments and deliverables for all summer interns.

Created in-house marketing assets focused on the transition of ownership including developing a video focused on the transition of the company where employees reflected on their time with the current owner.• Brainstormed new branding for the company to improve the brand’s image and increase stakeholder engagement.