As director of MiLa Style and Athalia’s Boutique, I handle all aspects of the business from buying, operations, communicating with vendors and employees, to directing creative vision and conceptualizing merchandising plans for new product launches. By reviewing daily sales and projecting monthly revenue and goals, I furthered the brands success by adding home goods and apothecary to our long-standing fashion collections and a pop up shop division to support the brick and mortar setting. I improved the sales of the company as such: • Transformed the business by adding additions to our collections that included apothecary and home goods increasing sales by 15%• Maintain and analyze sales data, monthly goals, inventory levels, mark-down requirements and OTB planning by category • Developed a comprehensive program for fashion/merchandising University students to explore buying, merchandising and visuals in a retail setting.• Implemented a “pop up shop” and online business model in addition to brick and mortar, resulting in 20% increase in revenue • Increased gross margin from 55% average to 68% average through clothing merchandise selection and markup strategies• Incorporated socially and ethically responsible goods and merchandise into the stores inventory and community mission resulting in a stronger brand image and philanthropic direction

Providing services as a freelance buyer, creative director and retail consultant, I worked with a variety of clients to maximize their fashion businesses across all fronts, from general store operation and management to marketing, product selection and brand messaging. Through these many roles, I helped build a variety of businesses from the bottom up, and gained an intimate knowledge of all aspects of retail and brand management.• As a buyer, I studied demographic, price points, current and past inventory movement, aesthetic and creative tastes of my clients to find vendors and brands that fit their needs• Complied comprehensive “buyer and operations guides” to teach best practice and industry standards as well as pricing strategies and highlight key brands and products• Assisted with retail site location, hiring and training of employees, interior style, logo design, floor planning and fixture selection and product merchandising• Handled public relations for clients including media kits/pitches, press releases, look books guidance and photo shoots, product placement and event coordination• Created media kits, press releases and look books that were distributed to target markets

Assisted with daily tasks for fashion clients, press releases, sample distribution, press kits and events.

Trend forecasted to aid in upcoming buys, attended national trade shows and market weeks, reviewed weekly sales to insure proper replenishment and future merchandise.

Worked closely with head buyer to purchase merchandise weekly for store, reviewed sales and forecast to aid in future orders.