Jacqueline Floro Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

I’m very excited to be working as a Marketing Coordinator at McKenney’s!

Remote

• Create branding materials for businesses in various industries• Leverage visual identity for each brand by creating catalogues, business cards, flyers, posters, swag, gif animation, and videos• Utilize primarily Adobe Photoshop and After Effects for creative concepts and designs• Clients / Projects: o OhioIoT – IoT Technology Companyo HBEF – Hermosa Beach Education Foundation (non-profit)o Edna Travel – High end travel agency from China to Israel o Taylor Research LLC – Litigation and Environmental Research Companyo JacqCreativeLove - Estate Jewelry and Contemporary Plus Size Clothing (eBay store and IG)

Qingdao, Shandong, China

• Through engaging articles, images and creative graphics, I created a visually impactful travel blog about life as an expat on a fully integrated WordPress platform• Implemented SEO techniques and strategies for search engine ranking; as of January 2019 the blog ranked #1 on Google using the keyword search ‘Qingdao expat’ • Notable mention from Expat.com, the Qingdao Municipal Tourism board, a personal feature in Qingdao Family Magazine and blog posts published in several issues of the local REDSTAR Magazine

Qingdao, Shandong, China

ESL TEACHER – QINGDAO, CHINA, 2016-2018 • ADVANCED PLACEMENT UNITED STATES HISTORY (APUSH) – 青岛大学QINGDAO UNIVERSITY • ENGLISH COMPOSITION – 青岛大学QINGDAO UNIVERSITY • AMERICAN CULTURE – 山东外贸职业学院 SHANDONG FOREIGN TRADE VOCATIONAL COLLEGE • TOURISM – 山东外贸职业学院 SHANDONG FOREIGN TRADE VOCATIONAL COLLEGE • KINDERGARTEN ENGLISH TEACHER – 海山幼儿园 - HAISAN KINDERGARTEN

Qingdao, Shandong, China

CO-CHAIRPERSON – QINGDAO EXPAT CHARITY, 2016-2017• Voluntary Co-Chairperson that supported disadvantaged children by supplementing tuition, improve rural school conditions, and provide medical attention • Focused on a full organizational re-branding strategy by designing the charity logo, creating the website, updating all marketing materials, and implementing social media strategies• Organized and coordinated charity events by communicating daily with event location managers, maintained budget objectives, liaised with company sponsors, and drove publicity for increased event attendance • Effectively negotiated with local Chinese business owners and personally raised 30% of in-kind and monetary donations for the 2017 fundraising gala

Greater New York City Area

ENTREPRENEUR AND DESIGN DIRECTOR – BILINGUAL CLOTHING – New York, NY/ Los Angeles, CA 2005-2012 • Founder and Designer for women’s contemporary clothing line sold in over 200 stores globally, including Macy’s Department stores and Arden B private label• Managed all business aspects from conceptual design, technical fit, production, sales and publicity• Negotiated production costs with domestic and Chinese manufacturers and set competitive wholesale pricing for buyers• Effectively collaborated with LA and NYC sales and press representatives to create celebrity following and monthly brand mentions from media outlets such as E!, Lucky Magazine, Star Magazine, InStyleMag.com, and The New York Post

Greater New York City Area

BUYER & RETAIL ADVISOR – GLOBAL PURCHASING –New York, NY, 2003- 2004 • Consulted for independently owned domestic and international specialty stores to improve their profitability • Attended New York, Las Vegas and Los Angeles tradeshows with our clients to find designer lines in accordance to their store needs, and negotiate better cost prices and terms with wholesalers• Traveled to Columbia, South America to propose strategies to department store owners & their board members

Greater New York City Area

ASSOCIATE BUYER – NEW YORK & COMPANY/LIMITED CORP – New York, NY, 2001-2004• Oversaw the intimate apparel business, exceeding margin goals by $4.6M, increased sales by +$800K, decreased markdowns by 30%, and improved comps by 40%• Led team meetings with cross-functional partners to review buys, deliveries, sales, plan and margin objectives• Monitored production process from initial concept to bulk by negotiating with vendors for competitive pricing

Greater New York City Area

EQUITY RESEARCH ASSISTANT – MORGAN STANLEY – New York, NY, 1998 –2000• Research assistant for Internet SEO & the Latin American Banks and Beverages • Updated financial models and spreadsheets, created presentations for sales/marketing meetings, and prepared research reports for client distribution• Liaised between Spanish-speaking clients & companies under coverage

Bachelor'S Degree, Spanish And French Language, 3.4

High School Diploma, 3.5