Maintained and audited content and graphics for communities and events. Updated and monitored the back end of three community websites. Wrote posts and engaged with social media audiences. Created weekly/monthly emails including newsletters, promotional, and news flashes, with responsibility for content and graphics. Acted as the resident social media expert and developing the strategy for the Communities and optimizing links on Twitter, LinkedIn, Google +, etc. Managed and updated the mailing and social media schedules. Reported on key metrics for all digital activities. Created KPI reports for client meetings and other analytic reports as needed. Developed the online experience, including improving functionality and customer journey. Graphic design projects as needed. Video editing projects as needed.

Developed and implemented SEO strategies to reach conversion goals. Created SEO strategies including keyword strategy, content development, link building and analysis of site traffic and conversion. Developed initial social media plan and presence for startup brands. Built social media calendar, posts, and promotions across social media platforms and blogs.

Ensured the restaurant is running smoothly and efficiently. Provided customer support by resolving complaints about service or food quality. Recruited, trained, and scheduled staff. Organized and planned caterings, both formal and informal. Managed areas of the restaurant in a fast-paced environment.

Managed the restaurant’s social media presences on Facebook, Instagram, and Twitter. Designed promotional advertisements, displays, specials, and retail products that help to boost restaurant activity and sales. Uploaded photographs and videos to social networks to create product awareness. Executed ideas for social media marketing campaigns.

Updated and monitored VisitWakulla.com, including content revisions and photo updates. Managed tourism across various social media platforms including Facebook, Twitter, and Pinterest. Development of media press kit. Edited and proofed marketing materials. Client: Visit Wakulla