Jacqueline Liger Email & Phone Number

Milan, IT

Milan, Lombardy, Italy

Lead the International Marketing Team to drive revenue growth in the EMEA Region.

Milan, Lombardy, Italy

- Responsible for annual marketing plan, strategy and team for all SENA region for the Fashion, Furniture and Automotive markets- Responsible to manage and monitor regional team members as they identify and plan differentiated and impactful marketing strategies/materials based on markets maturity and needs - Responsible for building, manage and coach a.

Milan, Lombardy, Italy

Lectra is a leading technology provider for the industries of fashion, furniture and automotive since 50 years. We support brands and manufacturers in their journey through digitalization from the planning to the sale of their products. Main technologies are fabric/leather cutting solutions, CAD software as well as PLM/PIM/DAM, benchmarking and.

Charlotte, North Carolina Area

• Develop and implements branding strategies to build brand awareness to bust sales, new leads and increase traffic through our showrooms (USA and Canada), websites and show sites
• Deploy successful communication campaigns and own their implementation from idealization to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting.
• Build strategic relationships and partner with key industry players, agencies and vendors and manages vendor’s relations and negotiations
• Drive overall CRM and direct marketing
• Responsible for Marketing Budget from its creation to its implementation

Charlotte, North Carolina Area

• EVENTS:
• Plan and manage private and corporate events in their entirety. Direct theme development, event setup, space allocation, exhibit layout, registration, and vendor booths.
• Create marketing and promotional strategy, distribute press releases, and oversee all fulfillment activities related to customers and sales.
• Manage the shipping of show materials, setup, staffing, collection, and breakdown.
• Coordinate registration and payment procedures, promotional advertising, mail outs and corporate sponsorship.
• Manage on-site staffing and registration. Provide project status updates to principals.

Charlotte, North Carolina Area

• Develop a comprehensive marketing strategy for the Cefla dental and finishing division and brands – focusing on strengthen brand awareness and in generating demand that turns in to sales opportunities and revenue such.
• Commercialize new product launches and oversee all communication related to the launch by managing, with headquarters in Europe, the creative side of the message and visuals.
• Define, direct and deploy a multi-faceted Marketing Communications Plan that includes print ads, e-blasts, social media, website, SEM/SEO, banner ads, webinars, etc.
• Analyze all activities to verify effectiveness of program/actions and make recommendations.
• Act as the single-point-of-contact with all media partners, agencies and our exclusive distribution partner.
• Develop and launch incentive programs for dealer–partner.

Charlotte, North Carolina Area

• Held a leadership role in developing and implementing marketing and communication initiatives in support of growth strategies for six business units across North America.
• Direct all logistics related to high-profile participation at major industry trade shows
• Planned and organized corporate events in the United States, Canada and overseas, with extensive involvement in program development, internal/external communications, and event logistics.
• Managed all elements of advertising, including strategy, budgeting and media buys; collaborated with creative, database administration and market analyst teams to develop targeted print and interactive campaigns.
• Conducted media relations, attaining multiple unique monthly media placements in leading industry trades.
• Responsible for a variety of new initiatives:- Conceived and implemented successful partnership program, now being adopted globally.- Put database marketing practices in place to define market segments and target.

Charlotte, North Carolina Area

• Supported field sales, distribution, and clients with pricing/product availability; developed sales reports for consolidated sales analysis between North America and Italy.
• Coordinated international events and open houses for facilities in the U.S. and Canada, including “Technology Tours” in Italy for North American personnel.
• Managed media relations efforts including product/press releases, press kits, and press conferences.

• In charge of promotion and business development plans in North Carolina.
• Gave direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives.
• Developed and maintained strong Membership Network while assuring that the organization and its mission, programs, products and services were consistently presented in a strong and positive image to relevant.
• Oversaw fund-raising events from planning to implementation, and identified resource requirements, researched funding sources, established strategies to approach funders, submitted proposals, administered fundraising.

Charlotte, North Carolina Area

- Planned fundraising/cultural events, booked speakers and vendors, coordinated volunteers, promoted events to donors and public- Created press lists and media kits, developed and managed relationships with local media as a member of the Planning Committee representing the PR Department.- Developed and refined print and digital communications.

- Assisted PR Manager in scheduling and executing the annual High Fashion Show and regular press events.- Developed a VIP/Media List, customized invitations, participated in casting and fittings, and hosted VIP guests and media representatives from Vogue, GQ, Elle and Maxim.- Created press material including releases, fact sheets, interviews and.

Bachelor'S Degree, Integrated Marketing And Communication

Bachelor'S Degree, Global Communication And Marketing

L.L.C.E, Italian Language, Literature And Civilization Degree

High School Diploma, Socio Psico Pedagogico

Marketing