Jacqueline P. Email & Phone Number

Orange County, California, United States

Currently on: Club Channel but previously on Mass GroceryCostco, Sam’s Club, BJs, Walmart, and Target experience

Greater Los Angeles Area

- Drive Southern California PRUSA Spirits OFF PREM business in National and Regional SoCal chains. - Manage business, performance, and sales results of PRUSA brands through distributor partners.- Train, educate, and deliver PRUSA brand standards and execution to the distributor team and make sure standards are being met at the account level. - Conduct weekly and monthly sales meetings highlighting sales and execution results as well as analyzing business and execution at the retail level. - Communicate brand programs and goals to the distributor sales team as it relates to programming and sales execution.

Irvine, California

Job Responsibilities: - Translate HQ Brand strategy into a localized category marketing & activation plan; creator of local market programs both in the On and Off Premise across 17 states- Oversee execution and activation excellence for market entity to support sales/distributor network in all market channels- Understanding and communicate local market-based insights and growth opportunities through Local & Distributor sales teamIndividual Responsibilities -Implement HQ Brand strategy through localized marketing & activation plans-Maintain local expertise and identify opportunities based on market insights -Oversee and ensure excellence in activation and execution of national and local programs-Set objectives, track results, measure program ROI, and provide market-based insights and feedback for Division -Track and manage category field and HQ budgets -Demonstrate understanding of local market dynamics to shape national strategy-Lead in executing special events (local and national programs)-Develop, execute and track brand marketing plans-Track and manage Point of Sale buys for local market activation-Create POS assets for local marketing programs Shared Responsibilities -Communicate Annual Operating Plan and A&P plan to local markets for 17 states-Evaluate potential programs and provide feedback to HQ and Brand teams during conference calls and road shows-Develop and deliver Division meeting and conference call agendas -Ensure retail & distributor execution meets brand standards, logo usage guidelines, legal mandatories, and agreed upon program KPIs and objectives -Identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics-Train/brief region sales team and distributor team on brand standards and guidelines

Irvine, California

Job Responsibilities:- Translate HQ Brand strategy into a localized category marketing & activation plans- Execution and activation excellence for market entity to support sales/distributor network in all market channels- Local expert and adviser to field sales and distributor trade development teams- Well equipped in strategic market planning and analysis- Understand and communicate local market-based insights and growth opportunities- Responsible for all Coordination duties for the Division (working closely with the Director of Finance, Director of Marketing, and General Sales Manager)Individual Responsibilities -Help implement HQ Brand strategy through localized marketing & activation plan-Maintain local expertise and identify opportunities based on market insights -Set objectives, track results, measure program ROI, and provide market-based insights and feedback for Division -Demonstrate understanding of local market dynamics to shape national strategy-Develop, execute and track brand marketing plansShared Responsibilities -Communicate Annual Operating Plan and A&P plan to local markets-Evaluate potential programs and provide feedback to HQ and Brand teams during conference calls and road shows-Develop and deliver Division meeting and conference call agendas -Track and manage Point of Sale buys for local market activation-Create POS assets for Market Activation and marketing programs -Ensure retail & distributor execution meets brand standards, logo usage guidelines, legal mandatory, and agreed upon program KPIs and objectives -Identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics

Greater Los Angeles Area

- Manages all aspects of the direct to consumer marketing function in Los Angeles market by developing and capitalizing on various direct marketing programs that drive brand awareness among the targeted wine consuming demographic and positively impacts the amount of products that are distributed and sold in Southern California. - Works with 3rd party event sourcing agencies to identify, plan, and oversee the execution of brand sponsored events, product demonstrations, and charitable opportunities that are in line with the brand’s vision. -Partners with winery sales and distributor sales teams helping them leverage events where the Barefoot brand is featured and turning it into an opportunity for increased case sales in the market.-Provides brand education training to distributor sales teams to support.

Orange County, California Area

- Managed, motivated and trained a team of 6 sales representatives and 2 merchandisers team for high volume chain accounts in Orange County, California. - Led the team to effectively execute programming and key sales initiatives across 8 different chains and 180 diverse retail accounts. - Demonstrated strong professional presentation skills through pitching sales programs to retail buyers and District Managers

Greater Los Angeles Area

- Conduct orientation sessions and organize field work with training for new hires. - Train new and veteran sales reps based on their current needs. - Organize and edit training manuals, multimedia visual aids and other educational materials. - Develop surveys to identify training needs based on projected production processes and changes.- Alternate training methods if the expected improvements were not reached.- Evaluate all training software and hardware prior to the training program to ensure performance. - Set training goals according to the new hire, based on their developmental stages.

Greater Orange County Area

- Managed a portfolio of 22 accounts, building and developing customer relationships. - Met with 8 clients on a daily basis to help drive sales and increase product representation.- Developed and maintained long-term relationships with clients and created positive brand image.- Driving force behind Gallo sales. - Expert in wine education, creative retail advertising, promotions, and competitive pricing. - Time manage administrative work and time in the sales field. - Team Leader for Cross Merchandising Sales programs and point of sale ideas. - Oversaw sales forecasting, goal setting and performance reporting for all accounts.

Santa Monica, California

- Trained and hired staff. - Worked collaboratively with manager in merchandizing of the sales floor. - Assisted manager in volume; created sales charts to analyze store productivity. - Communicated sales results to store management, regional management, and buyers. - Exceeded daily and monthly department sales goals. - Acted as a support system and team leader for sales team. - Evaluated sales team to ensure excellent customer service and foster their professional development.- Plan and execute brand and vendor events. -Visual merchandising (sales floor)- Managed responsibilities of sales associate along with managerial duties.

Santa Monica, California

- Answered questions regarding store merchandise and demonstrated proper care. - Manage Personal Book relationships to develop positive customer relationships through insightful service. - Selected as a peer mentor for new sales associates. - Acquired increased knowledge of fashion industry to successfully increase sales and productivity.- Developed Sports Marketing Events such as Zella Movement; Nordstrom Yoga and Zumba, and Nike showcase. - Specialist for Ella Moss and Splendid; experienced in Vendor to Market relations.

Bachelor Of Arts - Ba

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High School Diploma