Managing all facets of this concentrated ad agency with clients in e-commerce , higher education, healthcare, travel and broadcast media verticals.• Implement omni-channel, addressable media strategies and closed loop attribution campaigns.• Forge cross-channel, consumer behavior data strategies to develop consumer “look-alike” models and personalized message campaigns• Develop $150M+ go-to-market, cross-channel marketing strategies and media campaigns to engage in-funnel… Show more Managing all facets of this concentrated ad agency with clients in e-commerce , higher education, healthcare, travel and broadcast media verticals.• Implement omni-channel, addressable media strategies and closed loop attribution campaigns.• Forge cross-channel, consumer behavior data strategies to develop consumer “look-alike” models and personalized message campaigns• Develop $150M+ go-to-market, cross-channel marketing strategies and media campaigns to engage in-funnel consumers for local and national brands.• Effectively managed client and vendor relationships to encourage a positive reputation for JPB Media and ensure categorical standings in the industry. • Championed all new business acquisition initiatives resulting in 95% of developed proposals culminating as new business wins for JPB Media. Show less

Since 1999, AIMA has served the Atlanta business community by being at the forefront of Digital Marketing. And more than 20 years later, that hasn't changed. Well... except it has. That's because businesses of all sizes now have an insatiable need to understand the marketing landscape, which is digital.Below are a handful of reasons why we exist and why we would love for you to be involved:- We exist to inspire passionate marketers- We’re not just here to simply promote… Show more Since 1999, AIMA has served the Atlanta business community by being at the forefront of Digital Marketing. And more than 20 years later, that hasn't changed. Well... except it has. That's because businesses of all sizes now have an insatiable need to understand the marketing landscape, which is digital.Below are a handful of reasons why we exist and why we would love for you to be involved:- We exist to inspire passionate marketers- We’re not just here to simply promote marketing events, we have a purpose that goes beyond events- It's not just about networking, it's about connection- And it's those connections that create community- It's about creating a community that transcends our own organization and permeates the diverse marketing community of ATL- We will become the conduit that enables you to create connections with each other- We have a point of view about some of the most pressing topics in our industry, and we cannot wait to share some of our opinions (and hear yours)- And oh yeah... we're known for throwing the best parties and trust us, we cannot wait to make up for lost timeAIMA is more than a place to network - it's a community of hungry, like-minded marketers. AIMA isn't just based in Atlanta - it IS Atlanta. We're building toward the vital and diverse culture that makes our city so special.Join us!!!! Show less

Charged with identifying and retaining high-caliber agency partners in the United States (SE Region), Latin America, and the Asia Pacific to engage with a newly developed email marketing and data management platform (DMP) designed to unify consumer data, enhance customer acquisitions, and support marketing personalization.• Increased business acquisitions 90% and upsells by 50% exceeding annual growth quotas in the 1st quarter of business.• Grew first year sales revenue by $1M via… Show more Charged with identifying and retaining high-caliber agency partners in the United States (SE Region), Latin America, and the Asia Pacific to engage with a newly developed email marketing and data management platform (DMP) designed to unify consumer data, enhance customer acquisitions, and support marketing personalization.• Increased business acquisitions 90% and upsells by 50% exceeding annual growth quotas in the 1st quarter of business.• Grew first year sales revenue by $1M via Channel Partner acquisitions.• Forged C-suite agency partner relationships to develop sales expansion plans resulting in a 63% increase in client generated new business.• Sales Technology – SFDC, CRM, Jira & SalesLoft Show less

• Dedicated Senior Media/Digital Buyer for General Motors (Regional and Dealer Groups) in Atlanta, GA & Orlando, FL – responsibilities included impeccable estimation, negotiation and stewardship of all broadcast, radio and digital media activity to ensure 100% quarterly posting.• Initiation and negotiation of creative added value & sponsorship opportunities to enhance quarterly media plans and the overall marketing objectives for all GM products

• Managed the Southeast regional buying office with a staff of 10 media buyers and 8 assistants, to execute media buying campaigns and initiatives for established clients.• Ability to build annual marketing strategies/plans to directly address consumer behaviors and marketplace conditions necessary for successful brand positioning and market share.• Responsible for the execution of $65 million in billing for clients such as, General Motors (Regional and Dealer), Lowe’s Home… Show more • Managed the Southeast regional buying office with a staff of 10 media buyers and 8 assistants, to execute media buying campaigns and initiatives for established clients.• Ability to build annual marketing strategies/plans to directly address consumer behaviors and marketplace conditions necessary for successful brand positioning and market share.• Responsible for the execution of $65 million in billing for clients such as, General Motors (Regional and Dealer), Lowe’s Home Improvement, Kohl’s Department Stores, Johnson & Johnson, Nationwide Insurance and IHOP Restaurants. Show less

• Responsibilities included stewardship and management of daily activities within the broadcast buying group staffed with a broadcast supervisor, senior/junior level buyers and assistants. • Daily operations involved facilitating communication between the Montreal buying group and Toronto’s planning, accounting and buying teams to develop optimal buying strategies for accounts such as: Toyota Canada, Pharmacia/Pfizer Pharmaceuticals, Michelin Tire Canada, TD Canada Trust and Canadian Tire… Show more • Responsibilities included stewardship and management of daily activities within the broadcast buying group staffed with a broadcast supervisor, senior/junior level buyers and assistants. • Daily operations involved facilitating communication between the Montreal buying group and Toronto’s planning, accounting and buying teams to develop optimal buying strategies for accounts such as: Toyota Canada, Pharmacia/Pfizer Pharmaceuticals, Michelin Tire Canada, TD Canada Trust and Canadian Tire Retailers. • Collaborated with the Vice President/Media Director to successfully negotiate regional/corporate deals • Developed a tracking system to monitor and ensure budget targets are met.• Responsible for Broadcast Corporate Cost Trending and Quarterly Media Investment Analysis • Participated in research and presentations for new business Show less