Jacqueline Vorrath Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida, United States

•Develops and executes comprehensive marketing strategies and plans to promote the services of an oral surgery practice, aligning with business objectives and target audience.•Manages and maintains the practice's brand identity, ensuring consistent messaging, positioning, and visual elements across all marketing channels and materials.•Oversees the practice's online presence and digital marketing efforts, including website management, SEO, online advertising, social media, and email marketing campaigns, resulting in increased lead generation and visibility.•Plans and executes effective advertising and promotional campaigns using various channels such as print, radio, television, and digital platforms, driving awareness and attracting new patients.•Manages public relations activities, including media relations, press releases, and relationships with local media outlets, generating positive publicity and maintaining a favorable practice image.•Utilizes marketing analytics and reporting to track campaign performance, analyze key metrics, and provide data-driven recommendations for continuous improvement to the practice's leadership team.•Leads community engagement initiatives, organizing events, sponsorships, and partnerships to foster relationships with referring physicians, dental professionals, and other community stakeholders.•Conducts market research and competitive analysis to identify trends, opportunities, and potential threats, ensuring the practice remained competitive and positioned effectively within the market.•Develops and manages the marketing budget, efficiently allocating resources to achieve marketing goals while maintaining financial accountability.

Neptune Beach, Florida, United States

Coordinate all company events including logistics, marketing materials, and budgetCreates social media designs and informational flyers through creative and independent Canva designsSends Mailchimp blast for events, hiring announcements, events, newsletters and lunch n learns. Oversees and complete marketing on boarding of loan officers, operations and marketing staffResearches and works to continually keep the brand relevant and modern to dateSupports Marketing Director and executives on projects such as creative content strategies, marketing campaigns, corporate events, social media campaigns and collecting and interpreting marketing analyticsSets up all company events/outings and philanthropic fundraisers to enrich company culture among employees and referral partnersOrders all marketing onboarding materials such as branded merchandise, new employee packages and all printed collateralSchedule all social media through Sendible platform following a monthly social calendar

• Generate leads on new clients in order to increase membership• Create weekly revenue through digital marketing campaigns and upselling current customers• Educate patrons on monthly promotions and opportunities to improve their overall wellness• Design and implement raffles and contests to increase engagement,• Generate copy for promotional text marketing • Consistently the top performer for KPIs involving new clients and outreach programs

Jacksonville, Florida Area

• Developed, researched, and implemented keyword research strategy to encourage growth of natural rankings for hotel website using BrightEdge data and Google Keyword Planner.• Managed digital marketing strategies and campaigns, including brand, offers and promotions. • Assisted in the coordination and implementation of paid media strategy to drive hotel level set goals for revenue generations. • Served as the digital subject matter expert for hotels, strategizing, planning, directing and coordinating activities across multiple digital work streams to ensure strategies and tactics are implemented according to the digital business plan to meet hotel objectives.• Analyzed and delivered monthly and quarterly reports with data analysis including owned, earned, and paid media placements.• Client point of contact for all on-property paid media, OTA, and website assistance. • Ensured all online content, in addition to OTAs and 3rd Party Affiliate Sites are optimized for high quality images, content, links

• Reviewed and updated website audits for client• Updated status and timelines on projects for clients• Gathered and organized images, written content and data• Demonstrated time management skills and proficiency in completing tasks

• Certified pharmacy technician for one of the top performing stores for flu shots administrations• Insurance e-verification process to check patient eligibility and coverage• Filled prescriptions, based on orders taking careful precautions with knowledge of medications and cross reaction issues. • Learned and applied advanced coding system

• Developed public relation skills including writing press releases, media tracking, transcribing daily agendas to ensure client satisfaction• Used TrendKite, TVEyes, Cision to track media analytics • Organized meetings with account executives and attended meetings with clients • Attended to needs of clients with positive attitude, service and work ethic • Wrote drafts of press kit materials to be posted to local and national publications such as Florida Times Union, Jax Daily Record, What’s Up Jacksonville, Buzz Media, News4Jax, JBJ (Jacksonville Business Journal), The Coastal Magazine, Ponte Vedra Recorder

• Worked as a Public Relations intern and helped coordinate special events• Responsible for outreach to clients and managing social media accounts• Part of many teams and projects that provided training and context for working in the marketing industry

Vero Beach, Florida

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication, Cum Laude

Activities and Societies: Zeta Tau Alpha

Education record