Jacqueline Ye Email & Phone Number

中国 上海市 浦东新区

上海

Drive brand growth through:- Lead MEDIA CHANGE from traditional social media (WeChat, Weibo) to ad-hoc channels (Douyin, Red, industrial facilitators-KOLs,CPTTs, live broadcast) .- Lead TRADE MARKETING CHANGE from optimizing in-shop experience (visual merchandising, in-store promotion) to stimulating on-line buying inclination (visual design of e-commerce, live broadcast).- CONENT MANAGEMENT through working closely with content teams world-wide (HO, EU, Japan & Korea)… Show more Drive brand growth through:- Lead MEDIA CHANGE from traditional social media (WeChat, Weibo) to ad-hoc channels (Douyin, Red, industrial facilitators-KOLs,CPTTs, live broadcast) .- Lead TRADE MARKETING CHANGE from optimizing in-shop experience (visual merchandising, in-store promotion) to stimulating on-line buying inclination (visual design of e-commerce, live broadcast).- CONENT MANAGEMENT through working closely with content teams world-wide (HO, EU, Japan & Korea) and local design agency, being responsible for creating and managing customer-facing content to meet the needs of different channels (social media, VM, demo, event, e-commerce). Show less

Shanghai City, China

- Manage 3 main official accounts (WeChat, Weibo) includes developing social media strategy and content calendar; aggregating and activating followers by cooperating with KOLs, CPTTs, media accounts and any possible channels; integrating social media strategies with e-commerce, promotions, demos & events; and effectively using agencies and copywriters.- Event management includes demos, golf games, exhibitions, new launches and sponsorships.- Visual merchandising includes leading… Show more - Manage 3 main official accounts (WeChat, Weibo) includes developing social media strategy and content calendar; aggregating and activating followers by cooperating with KOLs, CPTTs, media accounts and any possible channels; integrating social media strategies with e-commerce, promotions, demos & events; and effectively using agencies and copywriters.- Event management includes demos, golf games, exhibitions, new launches and sponsorships.- Visual merchandising includes leading the process of designing, manufacturing and installing brand stores and shop-in-shops; monitoring all POP requirements, product displays and marketing materials consisting the process of planning, art direction, budgeting and production; through agency management and highly cooperation with sales representatives (from 4 regions), shop owners, golf clubs, golf schools, retailers and distributors. Show less

- Lead 2 brand（Cannondale and GT）by customizing global strategies and highly cooperating with global marketing team.- Media management by well balancing traditional media, online media and social media.- E-commerce management includes opening T-mall Cannondale Official Store and its maintenance by collaborating with agencies, retailers and distributors.- Event management includes demo ridings, industrial exhibitions, new launches, store openings.- Retail… Show more - Lead 2 brand（Cannondale and GT）by customizing global strategies and highly cooperating with global marketing team.- Media management by well balancing traditional media, online media and social media.- E-commerce management includes opening T-mall Cannondale Official Store and its maintenance by collaborating with agencies, retailers and distributors.- Event management includes demo ridings, industrial exhibitions, new launches, store openings.- Retail marketing management includes brand stores and shop-in-shops maintenance (refurnishing, decoration, POPs, displays); leading retail promotions; organizing sales training and product training. Show less

Shanghai City, China

- Event support includes budget control; tracking APM; managing travel set; preparing related material; leading booth design, installation & display, logistic; tracking rewards and fulfilling ROI report.- PR support includes dealing with media request such as product loan for shooting, press material request; press kit producing based on global version; draft press release both in Chinese and English; PR gifts preparation and maintenance; making clipping report.- Digital… Show more - Event support includes budget control; tracking APM; managing travel set; preparing related material; leading booth design, installation & display, logistic; tracking rewards and fulfilling ROI report.- PR support includes dealing with media request such as product loan for shooting, press material request; press kit producing based on global version; draft press release both in Chinese and English; PR gifts preparation and maintenance; making clipping report.- Digital marketing support includes Christofle Chinese website establishment & maintenance; cooperating with iLUXDAY by online store material updating and online/offline activities/promotions support; conducting Weibo account. Show less

Shanghai City, China

- From the initial idea to the smooth running of the event: responsible for structuring the event agenda, selecting and inviting high level speakers and guests, conference introduction copy writing, and ensuring profitability of entire projects.- Work closely with designers for venue decoration; validate event brochure, ads, background visuals, etc.- Make financial decisions that will have significant bottom line impact.- Deeply collaborate with sponsor team to put… Show more - From the initial idea to the smooth running of the event: responsible for structuring the event agenda, selecting and inviting high level speakers and guests, conference introduction copy writing, and ensuring profitability of entire projects.- Work closely with designers for venue decoration; validate event brochure, ads, background visuals, etc.- Make financial decisions that will have significant bottom line impact.- Deeply collaborate with sponsor team to put together an effective sponsorship strategy.- Deeply collaborate with sales team and offer sales training every week for better rewards. Show less

Master In Science, Marketing/Marketing Management, General

Specialized in Marketing Management, especially in Consumer Behavior. Achieved an average high mark in three semesters in ten courses.

Bachelor'S Degree, English Language And Literature/Letters

TEM-8