Jacqueline Caddie Email & Phone Number

Malta

Malta

Cape Town Area, South Africa

Cape Town Area, South Africa

 Manage all reporting and admin for the team • Collating quarterly calendars & volume updates • Managing timeous communication of all results through to our head office department • Setting monthly targets by event and key event segmentations • Manage overall events budget mainly focusing on our Rand per Hectolitre targets Event Management • Overall planning and management of event • Conceptualisation of key mechanics at events • Assist with model stock recommendations for events • Negotiations with event organisers with regards to sponsorship, pouring rights, pricing, stock and branding • Management and facilitation of the event, ensuring that my brands are being represented in the correct way at all times

 Manage all national through the line brand campaigns• Managing Implementation of campaign • Monitoring ROI of campaign within regions  Develop & manage all regional adhoc brand campaigns • Sourcing suppliers and products • Design and develop all below the line marketing material • Working within budget• Managing delivery and implementation of all campaigns  Monitor and analyse volume performance by brand and campaign• Target setting with regards to Volume • Communicating updates and insights with regards to promotional volume throughout the campaign  Manage and report on all regional promotion budgets • Managing budgets through SAP Finance • Monthly reporting on all expenses • Manage the regions pricing and discounting budget o Develop and report on insights into pricing and discounting spend for all sales teams  Develop and manage regional pricing promotions and the effect thereof for the region • Develop concept of promotion and ensure sell-in • Manage prizes, communication and handover functions  Alignment of national and regional campaigns to consumer target and occasion markets • Identifying key consumer occasions that should be targeted by different promotional mechanics and prizes  Develop and manage critical path analysis for the region with regards to campaign execution, implementation and review • Managing 17 sales teams promotional deadlines and promotional implementation by use of key trackers and reports which have been developed .

 Manage promotional campaign database  Manage communication of all national and regional deadlines to the region Ensure all deadlines are met with regards to database submissions to brand teams Manage all promotional campaign mechanics (entry card submissions, customer and consumer complaints regarding promotional campaigns)

 Manage all marketing department procurement • SAP PTP processes • SAP HR for the marketing department  Organise and execute all marketing departments adhoc events and functions  Report and manage marketing spend within budget aligned to procurement requests  Assist and support all marketing departments to gain knowledge of regional marketing practices as an example • Acting in the Experiential Events Rep role for the re-launch of the through the line Grolsch campaign (2 months)• Plan and execute customer and consumer launch functions• Assisting with major regional events within the events department

Honours Degree In Marketing Management, Marketing Management

I worked part time as a Figure Skating Coach and as a Swimming Teacher

Education record