Jacqueline Cunha Email & Phone Number

State Of São Paulo, Brazil

• Planning and coordination of campaigns with different business objectives: generation of awareness, acquisition and retention
• Responsible for the interface with inbound, performance media, CRM, product, social networks and influencers team for the deployment of campaigns
• Development of go-to-market for product launch and alignment with the teams involved
• Interface with creative, production and video maker teams to develop creatives and videos for campaign implementation
• Development of weekly and monthly reports with results of projects carried out
• Development of action plans focused on improving the user journey on the company platformencouraging the acquisition and recurrence

São Paulo, Brasil

• Responsible for managing the Inspirali brand, its product portfolio, advertising strategy, social networks and daily and monthly sales reports;
• Development of strategic presentations for product launches, go-to-market and reports;
• E-commerce management, by monitoring the platform, managing available products, launch pipeline and seasonal campaigns;
• Development of e-mail marketing campaigns for lead generation, from planning the mind map to implementing the campaigns in tools such as RD Station and Salesforce;
• Development of online media strategy for lead generation and direct sales for Inspirali products;
• Development of institutional communication campaigns for internal and external distribution;

São Paulo, São Paulo, Brazil

• Development and execution of strategic marketing and communication plans with a 360 ° view (online, offline and PR).
• Experience in brand management, P&L development, price coordination (positioning), margins and product inventory with monthly results analysis.
• Development of reports and presentations with results analysis for decision making.
• Market development with a focus on sales growth and achievement of goals established in the forecast.
• Responsible for interface with advertising agency and press relations, managing any and all projects carried out by both, from briefing to project delivery.
• Experience in product launches, being responsible for monitoring the development, managing the schedule, launching campaign, planning the communication strategy, executing and analyzing results.

São Paulo Area, Brazil

• Development of communication planning based on the company's marketing strategy and objectives, always aligned with the company´s brand guidelines.
• In digital campaigns, responsible for planning, implementing and analyzing KPIs in social networks and portals.
• Development of institutional and strategic presentations, being responsible for briefing, management and final delivery of the material - developed in partnership with specialized companies.
• Responsible for interface with advertising agency and press office, managing any and all projects carried out by both, from briefing to project delivery.
• Development of materials and institutional communication platforms (websites, presentations, brochures, catalogs, videos and reports).
• Coordination of project development of enterprise intelligence system (CRM), containing key sales information, customers and price shopping in order to assist and facilitate decision making.

Toronto, Canada Area

• Elaborated monthly competitive analysis presentations, as well as recommended marketing strategies and tactics for the company
• Edited videos and print materials for external use on the company website, events and social networks
• Managed the company’s digital marketing campaigns with the Hootsuite social network management tool
• Assisted in choosing images and concepts related to products marketing mix posted on the website, like brand elements, such as signature logo and slogan for various campaigns.

Vinhedo, São Paulo

• Created and implemented all digital marketing strategies of the company, updated and analyzed social networks and company websites daily, measuring its achievements.
• Optimized the website and sponsored links, utilizing techniques such as SEO and Google Adwords, increasing traffic by 60%.
• Coordinated weekly publications and translations of contents that were released internally and externally to customers such as magazines, flyers and e-mail marketing.
• Elaborated all quotations and approvals of company printed advertising with printing press companies, advertising agencies and magazine companies.
• Created presentations for internal and external use for sales and marketing departments.
• Planned and executed all corporate events, being in charge of quotation and budget allocation of these as well.

• Created the initial briefings for the research project and designed questionnaires to be applied in the research.
• Managed all customer relationships, by maintaining contact with the companies through email and telephone, participating in meetings and providing assistance from the beginning of the research until the delivery of the.
• Created graphs and maps with the Geofusion software to assist in the research analysis and final report.

• Organized, planned and executed events (courses, seminars and conferences) with more than 100 participants, coordinating all communication, quotation and approval with third parties.
• Coordinated hotel quotations and airline ticket bookings for people involved in the events.
• Designed and planned all certificates, statements and budgets for the events.
• Collaborated in the registration of suppliers, payments launches in SAP and system of budget control.

Brand Management Post-Graduate Program

Focused on brand strategy, solving weekly Harvard Case Studies by identifying problems and opportunities and using research and consumer.

Advertising And Marketing