• Lead the development, execution and analysis of all national advertising across fundraising and mission portfolios • Helps lead organizational brand strategy, providing visual identity guidelines to all internal and external stakeholders, ensuring consistent alignment of brand look, feel, tone and manner• Direct the development of integrated advertising campaigns (fundraising, mission and brand), branded content and brand experiences across all paid media channels. This includes brief writing (creative and media), creative strategy, concept development, production execution, implementation, in market cycle planning, campaign measurement and reporting and post campaign analysis • Work collaboratively with mass marketing and mission teams to provide subject matter expertise in the development of comms and brand strategies • Define success benchmarks and KPIs of communication strategies across all mediums and continuously evaluate performance against them to improve overall effectiveness • Support the professional growth of team members through building strong relationships as a mentor, providing opportunities for development Key Accomplishments• Led the Holiday 2021 advertising efforts which resulted in 13% revenue growth year over year, exceeding our targets by 37%

Key Account: Dairy Farmers of OntarioOther Projects: Kraft Heinz by NatureAward Winning Campaigns:Kraft by Nature Lockdown Lovebaby-North American Sabre Awards (Gold for Consumer Goods, Fashion and Beauty)-Muse Creative Awards (Gold for Strategic Program and Silver for Integrated Marketing and Events)The One Show Shortlist: -Lockdown Lovebaby Collection for Experiential and Immersive (Physical product), PR brand voice and PR Community Building 2021 Sabre Awards Shortlist: -Milk and Cookies campaign for Cause related marketing -Lockdown Lovebaby Collection for Fashion and Beauty Agency Specific Awards:-2020 Silver Agency of the Year, Strategy Magazine-2020 Ad Age Small Agency of the Year (75-150ppl)-#20 Globe and Mail's Fastest Growing Companies 2020

Key Account: Hershey's, Brands: Hershey's Megabrand including Almond, Milk Chocolate, Gold, Cookies 'n' Creme, and S'mores, Chipits, Oh Henry!, the Innovation pipeline and Seasons including Eggies, Kisses and Reese-Top 10 brand in Canada in Strategy’s 2020 Creative Report card, previously #227 in 2018-Led the Hershey’s Kisses Sweet Reunions campaign which saw a 2.4 pt lift in purchase intent, which is 200% above category norm-Launched the Oh Henry Peanut Butter Bites SKU, which drove 43% of net new sales for the business. It outperformed Snickers (direct competitor) with 2x the sales and 30% better velocities -Launched Hershey’s Gold as Hershey’s first flavor innovation in over 25+ years, leading it to be the #1 confectionary category innovation and exceeding trial & repeat targetsAward Winning Campaigns: Oh Henry! 4:25:-D&AD Wood Pencil for Direct Acquisition & Retention, and a Graphite Pencil for Product & Service -Effies for Carpe Diem and Packaged Goods-Gold Clio for Best PR -Marketing Awards for Best in Direct and Integrated Campaign -London International Awards for Product Innovation-Applied Arts' Non-Traditional Advertising Series-Atomic Awards for Atomic Idea & Best Experiential Engagement-Shorty Awards for Best in Food & Beverage and Best Youtube Partnership-Festival of Media Global for Best Launch Campaign and Best use of Traditional or Ambient Media

Key Account: Capital Group• Managed and mentored the Account Coordinator on the Capital Group Team• Worked on the strategy, messaging and design of the overall Lighthouse Brand • Led multiple other lines of business in their marketing efforts including High Net worth, Target Date Funds and Personal Investing

Accounts: CIBC and Capital Group• Managed the Account Coordinator and Account Intern on the CIBC team• Led the CIBC Run for the Cure campaign and kept fundraising revenue flat at $17MM to hit client's KPI. • Led the Internal Agency fundraising efforts for the CIBC Run for the Cure campaign and increased YOY earnings by 10% from $11,000 to $12,963

Key Account: CIBC• Served as the key contact on multiple lines of business including Cards, Sponsorship, Deposits and Innovation• Liaised with directors on the value proposition, consumer journey and positioning territories prior to full campaign executions• Led the CIBC Run for the Cure campaign and doubled Agency fundraising YOY from $5000 to $11,000

Therapeutic areas include: Type 2 Diabetes, Rheumatology, Respirology and Allergy• Project management of multiple accounts, overseeing the projects from the initial briefing stages to the launch of the campaign• Responsibilities included but not limited to: creating SOW, generating estimates, managing the BCR, creating timelines, proofing in English and French, and managing internal, client and vendor relations• Worked with Rivet on building Physician focused ipad UX experiences that determined types of allergy • QA testing of different therapeutic websites

Assisting the Senior Account executive with all tasks relating to Account Services Management. Responsibilities include Building estimates, Billing clients, Competitive research, Writing briefs, creating Contact Reports, submitting RFPs and anything Client facing. Clients include but are not limited to TFO, OMA, OCT, Becel, Muse and Get Assist.

Worked as a BA, achieving a record high of 194% over target while maintaining a base line of 140% of target.