Clients: One Call, Lyft Business, Oncor, Anthem, Inc. • Developed and distributed press materials, including press releases, pitches, bylines, blog posts and media advisories• Built and managed media lists utilizing Cision and MuckRack• Conducted media outreach for key initiatives during the pandemic, brand announcements, seasonal moments (e.g., open enrollment), and more, and secured placements in local, national, and trade publications, such as NBC News, FierceHealthcare, Modern Healthcare, CNET, TechCrunch• Led the development and execution of thought leadership plans for five executives, which included key messaging and brand alignment, speaking opportunities, recommended awards and certifications, and social media strategy• Developed and executed a campaign to announce a rebrand for a client, working closely with our creative team to develop all assets (e.g., brand anthem video, brand guidelines, logo) • Identified and secured thought leadership opportunities, including podcasts, op-eds, and speaking opportunities, for executives• Executed an integrated communications plan related to digital innovation, which included coordinating virtual video production (e.g., scripting, screen testing, video editing) with senior and c-suite executives, overseeing pre-production, production, and post-production, and planning a webinar with Modern Healthcare (e.g., logistics, scripting)• Developed and presented quarterly and year-over-year reports, which included earned media placements, an analysis of our competitors, and strategic recommendations to improve performance and increase our share of voice• Performed administrative tasks associated with the day-to-day management of accounts, including maintaining status reports, client invoicing and billing, and scheduling and leading internal team meetings

Clients: Lenovo, UNC Health, University of Kansas Health System• Conducted daily media monitoring for clients using Meltwater and Critical Mention and compiled report for executives• Developed and distributed press materials, including press releases, pitches, bylines, blog posts and media advisories• Built and managed media lists utilizing Cision and MuckRack• Conducted media outreach for product announcements, product use cases and testimonials, groundbreaking research, frontline-worker appreciation initiatives during the pandemic, and more, and secured placements in local, national, and trade publications, including CNN, Forbes, FierceHealthcare, NPR, AEC Magazine, PC Mag and ZDNet• Successfully managed fast-evolving and unexpected crises, providing detailed reports of media coverage, drafting talking points and key communications on the issue for stakeholders, and assisting with media training for executives• Developed and presented quarterly and year-over-year reports, which included earned media placements, an analysis of our competitors, and strategic recommendations to improve performance and increase our share of voice• Performed administrative tasks associated with the day-to-day management of accounts, including maintaining status reports, client invoicing and billing, and scheduling and leading internal team meetings

Clients: Lenovo, UNC Health, Deloitte, SC19 • Conducted daily media monitoring for clients using Meltwater and Critical Mention and compiled report for executives• Developed and distributed press materials, including press releases, pitches, bylines, blog posts and media advisories• Built and managed media lists utilizing Cision and MuckRack• Conducted media outreach for product announcements, product use cases and testimonials, groundbreaking research and more, and secured placements in local, national, and trade publications, including CNN, Forbes, FierceHealthcare, NPR, AEC Magazine, PC Mag and ZDNet• Coordinated event logistics for SC19, an international Conference for high-performance computing, networking, storage, and analysis, including press access and interview schedule and accommodations and transportation for panelists and the keynote speaker• Drafted social media copy for multiple channels for an executive focused on deepening their authority as a thought leader

• Developed and implemented the digital content strategy for an internationally recognized tool company as it was undergoing a rebrand in Australia (Highly Commended - Best Digital and Social Campaign, 2019 NSW PRIA Golden Target Awards)• Wrote clear and compelling social media and editorial copy to drive results and support key campaign initiatives• Conducted regional, statewide, and national media outreach for radio, television, and print, and compiled media coverage reports• Identified digital influencers for regional, national, and international campaigns, prepared briefs outlining campaign mandatories and key messaging and coordinated the shipment of product• Tracked engagement and key performance indicators for various client social media pages and developed weekly and monthly reports that provided key insights about performance and learnings for future content

• Designed electronic billboards, posters, social media graphics, logos and other creative assets using Adobe Photoshop, Adobe Illustrator and Keynote• Facilitated multi-channel campaigns to promote department initiatives, one-time programs and continuing programs to target audiences, including students, professional staff, alumni, donors and the Raleigh community• Authored and edited print, digital and social content, including feature articles and the weekly departmental newsletter• Developed a social media content strategy and brand voice while managing all social media channels• Integrated new social media platforms, including Snapchat and Facebook Live

• Planned and facilitated weekly events on campus to raise brand awareness of Life is Good’s collegiate apparel within a marketing budget of $700• Collected 1,508 sweepstake entries as a team, more than any of the other participating university, over an eight-week period

• Contacted local vendors via email and phone to participate in the Shop for Good Day Market • Solicited donations totaling to an in-hand value of $655 from local businesses, including items or experiences, to be auctioned during the Shop for Good Silent Auction• Prepared materials and venue for the day-of-show for their annual Shop for Good fundraiser • Designed a quadrifold hook-and-loop board to be used at service and volunteer fairs to promote the organization's missionThe Shop for Good Silent Auction alone raised over $10,000 to help Activate Good continue to connect volunteers with nonprofits in the Triangle.

• Ghostwrote press materials for campaign influencers• Pitched and booked interview opportunities for radio media tours and prerecorded public service announcements for nonprofit organizations to designated marketing areas• Researched and charted top radio stations across designated market areas using Nielsen • Compiled media lists for satellite and radio media tours using Cision• Monitored consumer clients for media coverage, including TracFone, TransUnion, MillerCoors and Harley-Davidson• Drafted blog posts and social media content for the agency website and social media channels