Key Verticals: Beauty, CPG, Health & Wellness

Clients: Olaplex, Elemis, PrettyLitter, Amazon, Sherwin-Williams, Maui Moisture

Clients: Hugo Boss, PetHonesty, Yandy, Playboy

Clients: Afterpay, Zalando, GoGo squeeZ, EyeBuyDirect, Oh Polly, Cleo- Executes end-to-end influencer campaigns by identifying and screening talent, negotiating rates, creating contractual briefs, building out social first creative direction, approving content, invoicing, and reporting metrics and insights- Creates and maintains new and existing influencer/agent relationships and communications- Collaborates with New Business and Accounts teams to pitch influencer selects, timelines, and forthcoming campaigns to current and prospective clients- Shares social trends, emerging platforms, and business opportunities

- Activated and sourced influencers for innovative social media campaigns and management for clients such as GoGoSqueeZ, Uber, Brita, and more (spanning various verticals from CPG to beauty to finance)- Assisted and led full scale influencer campaigns using connections to various talent agencies and existing influencer relationships- Negotiated T&C’s with talent managers to ensure high quality content creation and proper campaign budgeting while creating meaningful and effective relationships with influencers and talent agencies- Carried out extensive research of brand identity, affinities, and key audience/influencer metrics to assure clients the most organic, on-brand partnership possible as well as the general social media landscape- Filed invoices and supplier forms to ensure on time payments and organized recordsWe are a global team of innovators with a track-record for leveraging owned media, technology and insights to build brands that earn a meaningful share of people’s lives.750+ employees across 24 offices worldwide.Why we exist:Work - The value that we collectively offer the world.Welfare - The health, happiness & fortunes of a person or group.World - The peace and prosperity of people and planet, now and in the future

- Supported the creation of Italy's First Ocean Plastic Awareness week, "Basta Con La Plastica"- Led complete website creation and design- Strategized social media for brand- Assisted in organizing events within the New York community as well as internationally (ex- beach cleanups, documentary screenings, educational meetings, etc.)- Organized and handled the logistics of events, tasks, social media and website- Created content and conducted research on a regular basis- Brainstormed and created ways to spread the sustainable lifestyle- Served as the go-to person for the brand under the CEO - Attended sustainability related meetings and events in the city- Supported CEO in leading eco committees in local schools

- Supported team of 6 across the business development and brand partnerships team - Followed-up with inbound demo requests and scheduled on behalf of the Brand Partnerships team- Gave company overview pitch in several demos- Researched companies and created briefs for client meetings - including team roles, accounts, past influencer marketing campaigns, relevant articles reference influencer campaigns and more- Assisted with prospect list curation for market trips including Chicago and Los Angeles - Conducted research across each seller’s verticals to identify relevant conferences to attend for networking and prospect opportunities

-Conducted in-depth industry research within energy and renewables-Strategized company launch plans with CEO and Founder-Developed event plans and long-term marketing objectives

CAPIFY (Largest US Provider of Merchant Cash Advances)Marketing Coordinator (internship) • Recruited to assist Chief Marketing Officer and Marketing Head in this global, privately-held provider of alternative financing for credit card receivables with 200+ employees.• Created content such as blog posts for company’s content marketing including social media and website• Developed key word analysis and testing to support search optimization efforts• Curated content for infographic marketing campaigns