Jacquelyn (Wallace) Messier Email & Phone Number

Successfully managed the Enterprise product within a B2B SaaS insights platform, leading six global cross-functional teams from conception to launch, resulting in revenue growth from 0 to $30 million in three years.Client-Centric Collaboration: Worked closely with product marketing, customer success, sales, and clients to deeply understand, document, analyze, and synthesize client needs into product priorities, roadmap plans, and detailed specifications. This effort led to a revenue increase of 183% year-over-year.Strategic Planning: Played a key role in the strategic planning for enhancements to Enterprise pricing, packaging, and features. Managed the requirements and use cases for new products and functionality.Product Roadmap and Backlog: Oversaw the product roadmap and backlog to ensure the timely delivery of features and enhancements. Delivered one third of total Marketplace revenue via Enterprise products.Orchestrated Testing Efforts: Directed alpha and beta testing of new products and functionality to validate downstream deliverables and final offering.Subject Matter Expertise/Sales Enablement: Served as the subject matter expert on Enterprise products, supporting internal teams pre- and post-sale in capability discussions. Created supporting documentation, FAQs, playbooks, and training materials.Process Efficiency: Evaluated processes/workflows and prioritized new tools and functionality to streamline product development processes, reducing time-to-market by over 40%.Leadership and Mentorship: Led and mentored a high-performing team of product development managers in delivering Enterprise products on time and within budget.

Accountable for driving revenue growth and innovation of a portfolio of advertising effectiveness products within North America, achieving substantial growth to over $77 million through strategic prioritization, product development and market activation.Strategic Planning and Market Exploration: Led strategic planning initiatives and exploration efforts to uncover new market opportunities. Spearheaded product innovation in neuroscience, artificial intelligence, and enhanced analytic tools.Effective Go-to-Market Strategy: Developed impactful Go-to-Market content for successful product launches. Created comprehensive launch materials for sales, client teams, and operational teams, ensuring effective implementation and adoption.Messaging and Positioning: Collaborated with product marketing and sales teams to craft compelling messaging and positioning for advertising effectiveness products. Effectively communicated unique value propositions to customers.Expertise Promotion and Training: Elevated product portfolio expertise in selling and execution by creating training resources, planning and leading training sessions, and providing ongoing support and guidance to colleagues.

Directed strategic product migrations and oversaw product portfolio growth within the Creative Development Product team in North America.• Product Enhancement: Teamed up with product managers and solution owners to refine the digital product offer, enhancing client interest and maximizing sales, resulting in a 10% revenue increase.• Effective Product Migration Management: Managed the migration of Kantar’s proprietary digital market research product into a new business unit, significantly increasing global scale by 90% and improving operational efficiency.• Streamlined Procedures Development: Developed comprehensive end-to-end procedures for internal client teams, ensuring a user-friendly experience and operational efficiency in utilizing digital creative development products.• Training and Education Leadership: Spearheaded training and education initiatives on digital creative development products, fostering a knowledgeable and skilled team adept in cutting-edge technologies and creative methodologies.

Led the digital creative development project management team with accountability for KPIs, processes and team management.• Project Management Expertise: Managed the simultaneous delivery of 20+ projects, effectively prioritizing, scheduling, and aligning resources to meet project objectives and timelines.• Process Optimization: Established scalable and streamlined processes for project implementation, resulting in a 20% decrease in project timelines and improved operational efficiency.• Partnership Onboarding and Innovation: Successfully onboarded third-party technology partners, introducing proprietary capabilities and enhancing project outcomes.• Quality Control Implementation: Implemented rigorous quality control processes, leading to a 20% reduction in data collection errors and improved data integrity.

Managed end-to-end market research projects for Fortune 100 clients.• Relationship Cultivation and Business Growth: Cultivated strong relationships with clients, vendors, and internal stakeholders, leading to a 30% increase in repeat business and referral clients.• Streamlined Reporting Processes: Developed standardized reporting templates that streamlined the presentation of research findings, reducing report preparation time by 15% and enhancing client deliverables.• Conflict Resolution and Stakeholder Alignment: Successfully resolved conflicts and negotiated with stakeholders to align project objectives and expectations, ensuring successful project outcomes and client satisfaction

Providence, Rhode Island

Utilized quantitative and qualitative methodologies for exploratory product research.

Bachelor Of Arts (Ba), Psychology

Business Administration And Management