Jacquelyn Morris Email and Phone Number

• Manages a team of 4 Brand Content Strategists, helping each utilize advertising best practices, develop marketing strategies, and mitigate brand voice concerns in a fast-paced work environment• Participates in strategic planning with senior leadership and team leaders, including developing strategies to meeting performance targets and scale multiple accounts into multi-million dollar deals• Provides tailored content strategy and makes key decisions on marketing and deployment strategy for Fortune 100 brands• Oversees the creation of client deliverables ranging from testing plans to insight presentations• Assigns daily tasks from the KanBan Dashboard to the team while juggling shifting priorities
• Serves as an expert voice in client copy meetings and insights presentations, including providing marketing strategies in challenging climates—such as during COVID-19, product shortages, supply chain issues, and recessions

• Promoted for exceeding goals, including mentoring new employees on marketing best practices• Reviews campaigns of new employees and provides feedback• Distributes work from the KanBan Dashboard to the team• Tackles advanced ad campaigns, including multi-touch campaigns• Presents insights to clients in weekly copy meetings and quarterly business reviews• Mentors new hires on effective content strategy and how to use Persado’s proprietary AI-powered marketing platform to find relevant data and insights

• Develops multi-channel marketing campaigns for leading international companies, including Gap Inc, SoFi, Enterprise Rent-A-Car, TurboTax, Hotwire, Audible, and Michaels• Crafts high-value content for various channels, including email, landing pages, Facebook, display ads, push notifications, SMS, and more• Develops and maintains each brand’s voice across multiple touchpoints• Leverages Persado’s AI to formulate test designs using experimental design (an advanced form of A/B testing)• Provides detailed reporting and data-driven analysis of campaigns, including key learnings as well as future testing recommendations• Works closely with clients to develop high-revenue campaigns at a fast-paced schedule• Collaborates cross-functionally with the customer success, project manager, and data science teams • Maintains high standards of content and visual deliverables through self-QA processes

• Promoted for exceeding goals, including writing 20+ articles a week• Worked closely with clients to develop content strategies, including paid search and SEO• Hired and managed freelance writers for long and short-term projects• Acted as an intermediary between writers and clients to ensure projects were completed to the clients' specifications • Edited articles written by freelance writers to ensure consistent style and voice• Maintained editorial calendars and copy style guides for multiple clients• Collaborated cross-functionally with the internal marketing team to create newsletters, marketing materials, help pages, and video scripts

• Developed creative content strategies and wrote content for B2B and B2C clients, including website copy, landing pages, blogs, FAQs, and glossaries• Discovered brand opportunities based on SEO keyword research• Wrote copy conforming to each brands’ specific voice and style• Performed SEO content optimization by incorporating appropriate keywords and links into articles• Used Google Analytics and the BrightEdge platform to determine how to improve articles, including gaining more traffic, higher read times, and lower bounce rates

• Created content for a variety of B2B and B2C clients including blog posts, resource articles, service pages, and location pages• Utilized language to establish businesses as credible sources and created brand awareness through strong SEO optimization

• Collaborated with on average 10 students a week, emphasizing on editing papers to improve students’ writing• Used citation tools, such as Purdue Owl, to train students on proper usage of MLA, APA, and Chicago formats• Designed infographics in a marketing campaign to persuade more students to utilize the Writing Center

• Crafted and edited articles on literature and lifestyle catering to Cal Poly students • Assisted in organizing bonding activities and events to raise awareness for Her Campus

• Edited works written by Cal Poly students and combined them into a performance • Published social copy on Facebook and Instagram to advertise OWN, sold 200+ tickets in the first week • Wrote “Go With the Flow,” a comical piece about puberty which was performed in front of 600+ people

(During the summers of 2014, 2015, and 2016)• Arranged activities and cared for children from three to twelve years old

• Helped teach children the alphabet, numbers, and colors

• Wrote and copyedited 10+ persuasive scripts a day for a variety of car dealerships including BMW, Jaguar, Ford, and Chevrolet which were published as Youtube advertisements• Worked with the lead copywriter and developed new methods of writing scripts to effectively advertise vehicles

• Assisted students in class, helped them understand assignments, and graded their work• Spoke to small and large groups (100 person lecture hall) about study skills• Taught new teaching assistants how to grade assignments and enter grades online